Starting a business from the ground up is an interesting but demanding project that calls for strategic decision-making, thorough preparation, and committed effort. Though many would-be business owners dream of seeing their creative ideas come to pass, the path to starting a startup is not easy. A …
Startup Articles and Interviews (tag)
What Is the Lean Business Model?
The lean business model is a strategic approach designed to maximize value while minimizing waste. Inspired by principles originally developed in manufacturing, particularly by Toyota, the lean model has evolved into a widely adopted framework for businesses across industries. It emphasizes …
How the Right Digital Marketing Strategy Can Accelerate Startup Growth
Small companies find it extremely difficult to compete with large brands, particularly when it comes to expensive media like TV and billboards. So, how can your business grow and reach new clients? The answer just might be in digital marketing. Compared to other forms of advertising, this one can …
How to Get Your First Client for Your Service Startup
Now is the perfect time to start your own service business. The service economy is flourishing and accounts for 77.6% of the GDP of the United States. A startup based on professional services is far easier and cheaper to get off the ground than a product-based business. There’s no product design, no …
Social Impact Startups: How to Get Started
Getting off the ground with a startup can be challenging — particularly if you plan on doing things differently than what consumers are used to. Data shows that 20% of new businesses fail during the first two years of being open. Plus, making a name for your brand in a competitive industry can be …
Startups Must First Identify Their Real Customers
Achieving and sustaining success in the world of entrepreneurship demands creative problem-solving, which encompasses finding problems, developing creative solutions, and implementing those solutions. In particular, the opportunity stage of a startup is prone to inefficiencies and stress. The way …
