Startup

The Four Essentials for Every Entrepreneur Building a Start-up

The prospect of owning a company is a dream shared by many, and the benefits of setting up your own business are obvious. You have ultimate control over the products you sell, the people you employ, your branding, and your marketing and you are also the one who has the final say in how you shape the organization’s future. Because of that, it’s little wonder that 660,000 new … [Read more...]

Silicon Valley: A Dream Come True for Tech and IT Students

The roots of one of the indisputable tech capitals of the world, Silicon Valley, are found in the Great Depression. It was then that Stanford professor Frederick Terman resolved to help his students deal with the lack of employment in the area by encouraging them to start their own companies. The first ones who took his advice were newly minted graduates William Hewlett and … [Read more...]

The 6 Fastest-Growing Industries Business Owners and Investors Should Consider

With the changes that the 21st century has introduced, it’s important to recognize how cultural shifts are changing the ways investors, business owners, and entrepreneurs are approaching business. Everything from social attitudes to technology has an impact on this shift. For example, calls to prioritize sustainability have affected consumer behavior more than ever before. … [Read more...]

Getting Your Business Idea Going Without Spending A Fortune

If you are a budding entrepreneur with a great business idea, you may be wondering how you could possibly kickstart your concept into a startup without spending a massive fortune in the process. Even though you will need some capital to get your business idea going, there are several effective ways of reducing your costs, which will ultimately increase your profits. You may … [Read more...]

How Startups Can Benefit from Digital Marketing

Gone are the days only established businesses had the stamina to run a website. Every business, no matter how big or small, needs an online presence to market itself in 2020. This means establishing a website and taking part in social media campaigns, among other forms of digital marketing like SEO. What causes the shift to digital advertising? Consumer behavior. More people … [Read more...]

5 Types of Insurance Every Startup Owner Should Know About

Startup owners should protect their new business in every way, shape, and form possible. If one little thing goes array, you can damage your entire sales forecast and set back your projected revenue growth. Delayed income could cause you to be late on your loan payments, and while you might be able to withstand a few interest charges, that’s only the least of your … [Read more...]

Startups: A Guide To Risk Management

Startups and medium-sized businesses are known to be critical aspects of any economy. However, these are vulnerable to risks because they are innovative by nature, meaning they are exposed to high levels of dynamicity and uncertainty. Unforeseen situations in the enterprise industry can open avenues for severe loss exposure, including the financial crisis, bankruptcy and … [Read more...]