Marketing, it would appear, appears throughout in history, and we’re not just talking about stooges placed in crowds to say nice things out loud about the snake oil being sold from the briefcase of a travelling salesperson in the old west. Marketing goes back much further than that. Based on evidence, Roman gladiators would spend the minutes before their public brawls walking … [Read more...]
As online business models continue to evolve, entrepreneurs are looking for new revenue models that will allow them to scale up operations faster, maximize profitability, and guarantee a successful exit. If you plan to launch your own digital startup, take a look at some of the revenue models below, and use them to your advantage in the competitive marketplace. The … [Read more...]
When you are starting out in business, one of the biggest issues you have is that nobody knows who you are. Whether you are a local plumber, a writer, or someone who has created a new piece of software - you need to overcome this hurdle. When someone needs something, you want them to think of you first, rather than your competitor. Social media can help you to build a … [Read more...]
Breweries have long-since been a staple business in the United States, with customers anxious to give the various brews a try. All you have to do is take a look at the number of craft breweries that have opened across the country from 2012-2017 which grew by a massive 159% to see just how much interest there is in these establishments. With that said, opening a successful … [Read more...]
Remote working is becoming more and more popular for many large businesses as technology has allowed people to be connected to their work from a distance, but not all people have been so lucky as to have a job where they can work remotely. If you are not an employee that is able to work remotely, then you may have considered quitting your job to work from home. The good news is … [Read more...]
The prospect of owning a company is a dream shared by many, and the benefits of setting up your own business are obvious. You have ultimate control over the products you sell, the people you employ, your branding, and your marketing and you are also the one who has the final say in how you shape the organization’s future. Because of that, it’s little wonder that 660,000 new … [Read more...]
The roots of one of the indisputable tech capitals of the world, Silicon Valley, are found in the Great Depression. It was then that Stanford professor Frederick Terman resolved to help his students deal with the lack of employment in the area by encouraging them to start their own companies. The first ones who took his advice were newly minted graduates William Hewlett and … [Read more...]
With the changes that the 21st century has introduced, it’s important to recognize how cultural shifts are changing the ways investors, business owners, and entrepreneurs are approaching business. Everything from social attitudes to technology has an impact on this shift. For example, calls to prioritize sustainability have affected consumer behavior more than ever before. … [Read more...]
If you are a budding entrepreneur with a great business idea, you may be wondering how you could possibly kickstart your concept into a startup without spending a massive fortune in the process. Even though you will need some capital to get your business idea going, there are several effective ways of reducing your costs, which will ultimately increase your profits. You may … [Read more...]
Gone are the days only established businesses had the stamina to run a website. Every business, no matter how big or small, needs an online presence to market itself in 2020. This means establishing a website and taking part in social media campaigns, among other forms of digital marketing like SEO. What causes the shift to digital advertising? Consumer behavior. More people … [Read more...]
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