After the worldwide popularity of hair transplants, several eager entrepreneurs jumped in to take advantage of this emerging business idea. Also, as researchers share, a large proportion of the population is challenged by hair loss. This confirms that you won’t be facing a customer shortage anytime soon. On top of this all, only FUE and FUT Hair Transplant methods are available. Hence, one can launch without needing to invest a king’s ransom.
But as you are not the only one aware of these benefits, a number of competitive clinics are operating to beat you. Therefore, in this article, we will share some tips that can help in making your clinic prominent among others.
Initiate a Solid Business Plan
Formulating a business plan is not mandatory to start a hair transplant clinic. But by investing time in making one, chances are that your business will expand 30% faster than those without any prior planning. A business plan is like a guiding light that will keep you informed of what’s next to come and will provide you with the roadmap to a sure-shot success.
However, great consideration is required for composing a business plan. It should contain information related to required finances, target treatments, competitors to beat, ideal location, promotion ideas and the like. In brief, the document should cover every nook and cranny of a hair transplant facility.
Formulating a business plan under the guidance of an experienced business consultant is best for those with adequate cash in hand. However, if you are starting with a limited budget, worry not as you will have the effort to invest. Take some time out and formulate a plan by using free business templates available online.
Keep Tabs on Your Competitors
Once you have decided the ideal location for your business, inquiring about the other clinics running in your vicinity is critical. Disregarding their importance can never be a good idea as they might be offering some unique services to stand out in the market. So, to remain two steps ahead of everyone, take adequate measures to know their functioning strategies.
From the beginning, you can be offering the same and some other distinct services to attract patients. Some simple ways to keep an eye on other clinics are:
- Visit the competitive clinic’s website and other social networking sites
- Ask customers what they find attractive about the facilities they’ve visited
- Pay a visit or call them as a patient
- Try hiring any of their employees
- Look over the skill set of their staff
Adopt Modern Marketing Strategies
Now that you have gathered all resources and are all set to begin taking appointments, advertising your clinic through different marketing platforms will be required. Recently, social media has worked like a magic spell for various entrepreneurs in fueling their business. Thus, trying your luck on Facebook, Twitter, LinkedIn, and other platforms is best to promote your newly launched clinic.
Moreover, creating a website containing all essential details about your facility will leave a good impression on patients. Writing blogs, leveraging influencers, using pay-per-click advertisements, and email marketing are some of the other options to consider.
Does this all sound overwhelming? It definitely is and for this reason, we suggest handing over this responsibility to an experienced marketing agency. Since they are well-aware of the key aspects of marketing, investing in them will result in successfully conveying your message to the target audience.
Gather All Resources to Cater to Your Customers
Considering that hair transplants are not the only solution to hair loss, your facility should offer other recommended treatments as well. Besides, some customers may not prefer to receive transplant surgery, would you like to lose them? If not, then arrange a supply of at least the FDA approved treatments at your facility.
Namely, Minoxidil and Finasteride are trusted to treat hair fall. Both the drugs can help in hair regrowth but it may take months to see evident results. Other than that, there are a few studies in support of laser therapies to treat hair fall.
On the other hand, your key treatment i.e., hair transplant, is performed in different ways and with a variety of equipment. FUT and FUE are the two basic methods. Whereas DHI and ARTAS are recent advancements in the FUE method. Both the innovations require modern equipment and make the surgery less time-consuming and more effective.
Although buying them initially is not compulsory, you can switch to them in future. This advancement will help your facility to stand out in the crowd.
The Way Forward
The tips mentioned in this article can assist you in a successful business startup. Nonetheless, this list is not exhaustive, and by investing more time and effort you can come up with some unique business growing ideas. In short, the more you invest in your clinic, the faster it will flourish.