There is no denying that businesses need to focus a lot of their attention on marketing and adverts today. However, not all businesses are going about this in the correct manner and there are a lot of mistakes being made. After all, the internet is a platform that progresses at a rapid pace, and so …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
8 Tips to Boost Your Brand’s Visual Identity
Humans heavily depend on visual stimuli. This is due to the fact that the human brain receives visual information about 60,000 times faster than verbal information. As a result, we learn about 90 percent of all we know about the world visually. This is why it’s so important to build your business’ …
5 Tips for Better Business Branding
Today's image-based social media often provides owners with a false understanding of business branding. Although logos and certain color pallets are important, they are only a small piece of the puzzle. A successful branding project not only makes the brand recognizable, but it also has a …
4 Mistakes Small Business Owners Must Avoid When Hosting an Event
They say mistakes are essential to the growth of every entrepreneur. That being said, there are certain areas of the business where you want to reduce the number of mistakes you and your employees make as much as possible. Marketing is one of those areas. Consistently making mistakes with your …
7 Reasons Why You Should be Utilizing Video Marketing
2019 has been a great year for video marketers. According to statistics, the majority of businesses, online and offline, have widely accepted the idea of incorporating videos into their marketing plans. Interestingly, the trend has continued to progress rapidly. It is forecasted to achieve new …
The Future of Email Marketing: Why Do We Still Need It?
According to a recent survey conducted by the Radicati Group, around 3.8 billion people worldwide were using email in 2018. The study shows that the number of users is increasing day by day – by the end of 2022, we are expecting to see a 10.53% increase, meaning no less than 4.2 billion people are …
