Your small business may offer the highest quality product or service, but if you’re unable to reach the market for it, you’re unlikely to achieve your business goals. With nearly half of small businesses in the U.S. failing within the first 5 years, according to the Small Business Administration, …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Low Cost Marketing Ideas for Small Businesses
While paying a marketing agency can cost you a fortune, your own efforts on the part of your small business employees shouldn’t have to. It does, however, take time to develop and execute marketing materials, even if you prefer to use low-cost or no-cost marketing tools. Before spending a single …
11 Email Writing Tips That Will Get You Impressive Results
Even though every so often someone will come out and proclaim the death of it, email is still standing strong. Despite all the messaging apps, chat bots, and social media, email remains relevant, especially in the business world. If we were to take a look at the numbers, we would be able to see that …
Psychology and Customer Loyalty: How to Effectively Gain Customer Loyalty to Your Brand
In an ideal world, organizations wouldn’t have to vie for customer loyalty; the product itself would be enough to keep customers coming back for more. Unfortunately, the world is far from ideal, and with increased competition in every aspect of business, loyal customers are necessary to ensure …
4 Ideas for Marketing Videos Created Using Screen Recording
Recording and producing conventional marketing videos can be time-consuming, not to mention expensive. Both can limit your options, and prevent you from creating as many videos as you’d like. Instead of relying solely on conventional videos for marketing, you could look at other options. One of …
Can Social Media Help Grow Your Brand?
Are there any benefits for advertising your business on social media? Considering that there are over 3.2 billion active monthly users of different social platforms around the world, you would be missing out on the next big business avenue if you didn’t! You may still be skeptical about social …
