Improving your local SEO (search engine optimization) is one of the best things you can do to promote your business. According to Hubspot, 97% of consumers search online when looking for a local business. With figures like that, it’s easy to see the potential which Google and other search engines …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Why You Shouldn’t Ignore Amazon’s Paid Traffic Program
Amazon offers multiple tools for its sellers to use. Aside from a comprehensive dashboard for sellers, you also get tools like the Amazon PPC, designed to advertise your products to potential customers on the platform. A lot of sellers are dismissing Amazon’s paid traffic program as being less …
Five Tips on Acing Your Next Networking Event
For the majority of business owners, the idea conjures up discomfort: images of making small talk while balancing cheese cubes and warm white wine in one hand and fumbling for a business card in the other. Despite the fear, when done right, meeting the right people and shaking the right hands can …
How to Stand Out at Trade Shows
Trade shows are great for business and just because you are a small business, it doesn’t mean you cannot be seen and heard at these events. Often, big companies have standard stalls and don’t really bother too much to stand out from the crowd. This is where you as a small business can stand out and …
Why Analyzing Your Competitors Is Crucial in Winning Online Business
As a conscious marketer working in a competitive market, your aim will be to rank on top of your competitors in Google SERPs in order to gain the highest chance of exposure. To get ahead of the competition, the first step is to carry out mandatory competitor analysis to draw a comparison of your …
Building Buzz on a Budget
Your small business may offer the highest quality product or service, but if you’re unable to reach the market for it, you’re unlikely to achieve your business goals. With nearly half of small businesses in the U.S. failing within the first 5 years, according to the Small Business Administration, …
