What do you get when you pair the power of social media with the influence of positive customer reviews? One of the most effective review marketing strategies you’ll ever initiate. In this article, you’ll learn everything you need about sharing reviews on social media the right way and why it matters for your business.
Why Promoting Positive Customer Reviews on Social Media Matters
We probably don’t need to tell you how influential social media can be for your brand, being that there are over 3.4 billion active users with an estimated addition of 202 million new users in the year 2018 alone. But just in case you weren’t already aware, we thought it might be worth mentioning that of those 3.4 billion users, 90% of them interact with brands on social media.
Social media is an invaluable tool for growing your business, but harnessing its power is a tricky feat that has been confounding companies of all kinds and sizes for the last decade. One sure-fire way to get results from your social media marketing is to share positive customer reviews.
Why? Glad you asked. Customer reviews play a surprisingly dramatic role in the purchasing decisions of other consumers. Just look at the following statistics for proof:
- 93% of consumers determine whether a company has a good reputation based on reviews.
- 97% of consumers report that customer reviews influence their purchasing decisions.
- Products with reviews are 270% more likely to be purchased than products without. Yes, 270%.
Those are some powerful statistics. When you couple the impact of online customer reviews with the sheer volume of potential customers who are scrolling through several social networking sites every day, it stands to reason that sharing reviews on social media is a no-brainer.
How you execute this review marketing strategy is the tricky part, but that’s what we’re here to help you with.
How to Promote Reviews on Social Media
Sharing reviews on social media sounds like a concept that should be fairly straightforward, but there are some important factors to keep in mind. If you market your reviews incorrectly, it’s not likely that you’ll achieve the positive results you’re hoping for. Abide by these pro tips to share your positive reviews successfully.
Make It Brief
As a rule of thumb, you should always keep your social media posts simple and concise. Don’t forget that social media users are not interested in reading a massive wall of text during their Facebook time. Just post the best line (or two) from the entire review; otherwise, that one shining compliment is easily lost in a block of text that nobody cares to take the time to read.
Dress It Up
Whether you’re posting about a new product, a promotion, or you’re sharing customer reviews on social media, you should always dress it up with an eye-catching visual. Before you can get your viewers to read your review, you need to capture their attention first. Try including a relevant image or create a branded background for the review to shine from. At the very least, throw some emojis in your post—so long as you’re marketing to the appropriate audience (and with an appropriate product or service).
Think about it: advertising customer reviews is a little like bragging about the good things other people say about you. If your friend paid you a compliment, you wouldn’t just turn to someone else and tell them how wonderful people think you are, right? Hopefully not. It’s always a good idea to include a brief “thank you” in your post. Thank the customer who left you such great marketing material with a simple shout out. It will look better for your brand.
How to Encourage Customers to Leave Reviews
Now that you’re equipped with the right tips to succeed at this review marketing strategy, you’ll need some fresh reviews to share. There are a few different ways to encourage customers to leave reviews, but in our professional opinion, the best method is to simply ask. It’s that simple. Whether you ask your customers before they leave your establishment, or you send them a follow-up email with a polite review request, this overlooked method is sure to deliver promising results.
If you really want to step up your game, you can make things even simpler for your customers by providing them with a link to your review page and simple instructions on how to leave your company a review. Include this in your email marketing campaigns, leave some pocket-sized copies at the register, or walk them through it before they leave your business.
How Do I Get Customers to Leave Reviews on Facebook?
One of the most effective ways to gather more reviews on Facebook is to interact with your customers on Facebook. Develop a strong social presence that can’t be ignored, post regularly, and always reply to direct messages and comments as soon as you possibly can.
Aside from being present on Facebook, you can also direct your satisfied customers to your Facebook page to leave a review, as opposed to sending them the link to your Google My Business page.
So, there you have it. With these pro tips and insider knowledge, you can effectively leverage your customers’ high opinions of your company to attract new customers, build brand familiarity, and reach a whole new audience.