Online Reviews

How to Share Customer Reviews on Social Media

What do you get when you pair the power of social media with the influence of positive customer reviews? One of the most effective review marketing strategies you’ll ever initiate. In this article, you’ll learn everything you need about sharing reviews on social media the right way and why it matters for your business. Why Promoting Positive Customer Reviews on Social Media … [Read more...]

3 Proven Ways to Encourage Customers to Leave Online Reviews

Everybody knows online customer reviews can make or break your business. So how do you get more customers to write online reviews and increase your average star rating? It may take some effort up front to get the ball rolling, but don’t worry; the results will be well worth the effort. In this comprehensive guide, we’ve provided you with 3 effective ways to encourage … [Read more...]

How Online Reviews Impact Your Business

If you want to go far in business, you need to prioritize your online customer reviews. You may think your efforts are better spent focusing on advertising or product development, but studies show there is a tremendous amount of power behind online business reviews. You can either sink beneath the weight of negative feedback posted to a public platform, or you can use … [Read more...]

6 Reasons Your Transition to E-Commerce Fell Flat

Any good businessperson, in any future venture, tries to learn from their past mistakes. This is especially true if your online business has either struggled or simply could not get off the ground. Even when business owners have the strongest business plans and the best intentions, e-commerce sites can still fail. Here are some common reasons why e-commerce businesses do not … [Read more...]

Why Positive Reviews are Good for Business

If you have any lingering doubts whether online reviews matter for your small business, just ask Google. Google is well aware how important reviews are to consumers and the public at large. In fact, a recent study showed that almost 90% of consumers said that a positive review would influence them when making a choice about purchasing goods or services. Online reviews can … [Read more...]

5 Effective Ways to Use Social Media to Get More E-Commerce Sales

You may think that being a successful e-commerce shop owner is as easy building a website, adding some products to your shop, and posting some blog content for people to read. But the truth is, while it’s easy to launch an e-commerce shop, becoming truly successful is not. In fact, e-commerce shops are known to have an 80% failure rate beyond their first years. But you don’t … [Read more...]

Three Ways Your Local Business Can Do Better with Yelp Reviews

If you own a business in the service industry, you likely know all about the importance of online customer review websites like Yelp. In some industries, online reviews can make or break a business, especially a new small business. According to a 2017 Local Consumer Review Survey conducted by Bright Local, 97% of consumers read online reviews for local businesses. In … [Read more...]

8 Tips That Will Help You Create Branded Content That Will Convert

The best online content encourages conversion. Whether you're looking to increase engagement with your readership, increase your sales numbers, or otherwise, you've got to be creating good, branded content. Here are 8 tips that will help you get the most out of your content and get those conversion rates up. Utilize Peer Reviews A reader is much more likely to believe what … [Read more...]

5 Positive Ways to Respond to a Negative Business Review

Just the other day, my husband and I were checking out some new places in our area to eat. Since we just moved here a few months ago, we weren’t quite sure which restaurants would be able to turn us into lifelong customers and which ones would be the subject of a horror story we couldn’t wait to share with people back home. So, we did what millions of others do, we went online … [Read more...]