Online Reviews

Why Positive Reviews are Good for Business

If you have any lingering doubts whether online reviews matter for your small business, just ask Google. Google is well aware how important reviews are to consumers and the public at large. In fact, a recent study showed that almost 90% of consumers said that a positive review would influence them when making a choice about purchasing goods or services. Online reviews can … [Read more...]

5 Effective Ways to Use Social Media to Get More E-Commerce Sales

You may think that being a successful e-commerce shop owner is as easy building a website, adding some products to your shop, and posting some blog content for people to read. But the truth is, while it’s easy to launch an e-commerce shop, becoming truly successful is not. In fact, e-commerce shops are known to have an 80% failure rate beyond their first years. But you don’t … [Read more...]

Three Ways Your Local Business Can Do Better with Yelp Reviews

If you own a business in the service industry, you likely know all about the importance of online customer review websites like Yelp. In some industries, online reviews can make or break a business, especially a new small business. According to a 2017 Local Consumer Review Survey conducted by Bright Local, 97% of consumers read online reviews for local businesses. In … [Read more...]

8 Tips That Will Help You Create Branded Content That Will Convert

The best online content encourages conversion. Whether you're looking to increase engagement with your readership, increase your sales numbers, or otherwise, you've got to be creating good, branded content. Here are 8 tips that will help you get the most out of your content and get those conversion rates up. Utilize Peer Reviews A reader is much more likely to believe what … [Read more...]

5 Positive Ways to Respond to a Negative Business Review

Just the other day, my husband and I were checking out some new places in our area to eat. Since we just moved here a few months ago, we weren’t quite sure which restaurants would be able to turn us into lifelong customers and which ones would be the subject of a horror story we couldn’t wait to share with people back home. So, we did what millions of others do, we went online … [Read more...]

8 Local Marketing Trends That Can Boost Profitability

Are you taking advantage of all that local marketing has to offer? Amazon Local Services (ALS) is a relatively new and simple way for customers to buy services from local providers, like carpenters, auto mechanics, and electricians. ALS’s rollout last year is prompting other technology providers to consider doing something similar. The introduction of more ALS-types services … [Read more...]

What to Do With a Negative Review

Anyone running a business knows that customer reviews are golden. Whether the reviews are for specific products or for the business itself, there’s no denying that they guide customers’ decisions. In a perfect world, your customers would always be happy and always leave five-star reviews. At the very least, customers with complaints would simply call you directly and give you … [Read more...]

How to Manage Online Reviews: Your Reputation Precedes You

These days no deed, good or bad, goes unpunished.  The age of the internet has given birth to the online review, meaning how you treat customers, especially the negative, is more widely known than ever before.  Unhappy customers, and happy ones if you are lucky, have many options for letting everyone know exactly what they think of your business quickly and easily.  While the … [Read more...]