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8 Reasons Why You Should Be Taking Advantage of Video Marketing

8 Reasons Why You Should Be Taking Advantage of Video Marketing

If you haven’t jumped into the video marketing bandwagon, this is your year. According to statistics, the majority of businesses, online and offline, have widely accepted the idea of incorporating videos in their marketing plans. Interestingly, the trend has continued to progress rapidly. It has shown the ability to create footage that engages their customers by providing opportunities to both educate and entertain them.

Indeed, videos are the next big thing in marketing, not only because everybody is making them, but also because they are profitable and versatile. Even so, many small company operators still seem to shy away from this powerful marketing tool.

The reasons? They don’t believe they have the budget to create ongoing videos, they don’t have any ideas on what to produce or they don’t have the necessary equipment and/or time. If these are your excuses, then you have none, because we live in a whole new world.

Videos can be made by everyone – everywhere – high quality video is no longer reserved for large corporate businesses. With access to a phone or camera, you have the ability to create or access powerful video footage that engages with your customers.

If you have not been convinced into joining the video marketing hype, you’ll probably change your mind after reading these 8 reasons.

It Helps You Make Some Serious Money

Yes, with videos, you can boost conversions and turn them into sales. By simply adding a product video and putting it on a landing page, chances are, conversions are increased to about 80%.

Studies suggest that nearly 75% of online users who have seen how-to or explainer videos about certain products, ended up buying. It is not surprising, though. As humans, we rely so much on our vision. So, if pictures have already captured your audience’s attention, how much more if they’re moving.

It Yields a Better ROI

Although video production is not as cheap as you think, the results are pretty impressive, paying off big time in terms of ROI. Besides, there are plenty of free video editing tools out there. You can use them to transform raw videos into something truly convincing and decent.

Build a Relatable Brand That People Love

If you are a business-minded person, you know that trust plays a very important role in keeping and gaining customers. The same goes with marketing. To be effective at marketing, use videos. How? Show your face to your audience so they become accustomed to it. This will allow them to build trust, making it easier to sell them your services or products.

Educate Customers on Various Topics

The best marketing campaigns don’t sell products/services all the time. I mean think about it; nobody wants to feel pressured to purchase a product. So what do you do? Instead, you can educate your audience on a range of topics within your industry. That’s where video comes in.

With video, you have the ability to cover multiple topics with visuals easily. For example, if you’re a dental practice that provides a variety of services – instead of creating patient reviews, you can easily create educational videos on the specific topic or create step-by-step videos on a popular topic such as teeth whitening or what to do to avoid cavities.

Engage with Mobile Users

Believe it or not, mobilility and videos go together. Who knew that mobile users have a longer average attention span than desktop users? Desktop users tend to only stick with a video for about two minutes or less, on the other hand, mobile users have an attention span of 2.4 to 5 minutes, depending on the device.

As a business owner, such as a dental practice, it’s necessary to always have a mobile-first mentality. In a report made by YouTube, it was stated that mobile video consumption increases by 100% annually. That is because people love to watch videos whenever they have time. So, as more and more people use smartphones, expect your audience to grow bigger and bigger.

Create a More Personalized Experience

Emotions are contagious. If you are feeling full of energy and happiness, it naturally radiates to the people around you. When you use video marketing for your campaigns, you can really share and show your personality and the values of your brand to your consumers.

Videos Engage Everyone

Because it is easy to absorb, it is no surprise that videos are considered great tools for learning. Nowadays, everybody is too busy that we no longer have time to scan a long product description. As a modern consumer, we want to see things in action. That includes products and services.

Rank Higher in Search Engines

YouTube is the second largest search engine in the world. And even better? It’s owned by the largest search engine in the world, Google. When you choose to use video marketing in your campaign, your videos can help your website get ranked higher on Google. How? All you need to do is incorporate a bit of video SEO into each video you create and publish.

Has your business invested in online video yet? Due to the advancements in technology, video advertising is becoming more widespread. So, if you want to take advantage of it, there is no better time to do it than now.


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by Usman Raza // Usman Raza is the co-founder of Christian Marketing Experts and a marketing strategist working with various brands online, and the content marketing manager of Los Angeles Digital Agency, PSD to WordPress, and RoyAlens. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth.

Opinions expressed by contributors are their own.