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7 Reasons Why You Should be Utilizing Video Marketing

7 Reasons Why You Should be Utilizing Video Marketing

2019 has been a great year for video marketers. According to statistics, the majority of businesses, online and offline, have widely accepted the idea of incorporating videos into their marketing plans. Interestingly, the trend has continued to progress rapidly. It is forecasted to achieve new heights soon.

Indeed, videos are the next big thing in marketing, not only because everybody is making them, but also because they are profitable and versatile. If you are not convinced into joining the video marketing hype, you’ll consider changing your mind after reading these 7 reasons.

It Helps You Make Some Serious Money

With videos, you can boost conversions and turn them into sales. By simply adding a product video and putting it on a landing page conversions are increased by about 80%.
Studies suggest that nearly 75% of online users who have seen how-to or explainer videos about certain products, ended up buying. This is not surprising. As humans, we rely so much on our vision to make decisions. So, if pictures have already captured your attention, how much more if they’re moving.

It Yields Better ROI

Although professional video production is not as cheap, the results are pretty impressive, paying off big time in terms of ROI. If your business’ budget is small, there are plenty of free video editing tools out there. You can use them to transform raw videos into something truly convincing.

It Helps Build Trust and Credibility

If you are a business-minded person, you know that trust plays a very important role in gaining and keeping customers. The same goes for marketing. To be effective at marketing, you should stop preaching to customers. Let customers find you. How? Provide them with interesting information that will make them realize the need to get your products. The best way to do that is through engaging video marketing.

Search Engines Value Videos

With a video embedded on your website, visitors tend to spend more time. For search engines like Google, longer exposure means good content and trustworthiness.

Visual Content Is More Appealing to Mobile Users

Believe it or not, mobile and videos go together. In a report made by YouTube, it was stated that mobile video consumption increases by 100% annually. That is because people love to watch videos whenever they have time. So, as more and more people use smartphones, expect your audience to grow bigger and bigger.

Videos Allow You to Explain Things Easily

If you are trying to explain a complicated concept, create a video. Make it animated. With animation, you can bring concepts to life. Plus, you engage more people. Promise, they work.

Videos Engage Everyone

Because it is easy to absorb, it is no surprise that videos are considered great tools for learning. Let’s admit it, nowadays, everybody is so busy that we no longer have time to scan a long product description. As a modern consumer, we want to see things in action. That includes products and services.
Due to advancements in technology, video marketing is becoming more widespread. So, if you want to take advantage of it, there is no better time to do it than now.


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by Usman Raza // Usman Raza is the co-founder of Christian Marketing Experts and a marketing strategist working with various brands online, and the content marketing manager of Los Angeles Digital Agency, PSD to WordPress, and RoyAlens. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth.

Opinions expressed by contributors are their own.