Return On Investment

How to Measure the Performance of Your Online Events

You’re ready to roll out a ground-breaking online event. You have the platform, content, presenters, and promotions in place, but what about performance metrics? Do you know which metrics you will track? If not, you need to figure it out before your event. But why? If you measure your event’s performance, you will have concrete results to show from your investment. By … [Read more...]

Why Marketers Should Be Wary of the Shiny Object Syndrome

Marketers have very different personalities from their colleagues in the financial and accounting professions. They tend to be vibrant, inventive, whimsical, ambitious, and impatient. While they bring a lot of creativity to their organization, they also have a tendency to adapt some bad habits as well. One of the issues that marketers need to get over is the “shiny market … [Read more...]

7 Reasons Why You Should be Utilizing Video Marketing

2019 has been a great year for video marketers. According to statistics, the majority of businesses, online and offline, have widely accepted the idea of incorporating videos into their marketing plans. Interestingly, the trend has continued to progress rapidly. It is forecasted to achieve new heights soon. Indeed, videos are the next big thing in marketing, not only because … [Read more...]

11 Email Writing Tips That Will Get You Impressive Results

Even though every so often someone will come out and proclaim the death of it, email is still standing strong. Despite all the messaging apps, chat bots, and social media, email remains relevant, especially in the business world. If we were to take a look at the numbers, we would be able to see that over 269 billion were sent and received in 2017 alone, and that number is … [Read more...]

How Should You Evaluate Return on Investment for IT projects?

Return on investment, or ROI, is one of the most important considerations to make when tackling any new technology project. What exactly do we mean by ROI? Generally meant is this – what return am I going to see on this investment, and how long will it be before the benefits outweigh the costs? It can be a complex question, but it's one that's important to ask. Without a … [Read more...]

8 Advanced Email Marketing Tips to Boost Your Open Rates

Email marketing still has one of the biggest Return on Investment (ROI) when compared to other marketing strategies, with an expected average return of $32 for every dollar spent. This is mainly because of the low costs of creating email lists and sending out emails, which makes it one of the cheapest and fastest ways to increase your company’s reach and ROI. In fact, the … [Read more...]

Sustainability in the Workplace: The Next Big Thing for Entrepreneurs

What’s your first association to the word "sustainable"? If you answered "line of work", congratulations: you’re up-to-date with latest developments in the business arena. A trend that has taken the business world by a storm in the past couple of years, sustainability is changing the way brands around the world function on a daily basis, and it’s also one of the features that … [Read more...]