Return On Investment

Sustainability in the Workplace: The Next Big Thing for Entrepreneurs

What’s your first association to the word "sustainable"? If you answered "line of work", congratulations: you’re up-to-date with latest developments in the business arena. A trend that has taken the business world by a storm in the past couple of years, sustainability is changing the way brands around the world function on a daily basis, and it’s also one of the features that … [Read more...]

You Are Finally Making a Profit, Now What Should You Do With It?

When you start a business, your goal is to begin turning a profit as soon as possible, and then to grow that profit as much as you can. That's a fundamental element of capitalism. But there is a story about a dog who chased cars every day until one of them crashed in a ditch. The dog ran to the car but didn't really know what to do; he had always focused on chasing the car, … [Read more...]

What is ROI, or Return on Investment?

ROI is the measure of an investment’s efficiency. Simply put, it’s a calculation that gives a comparable gauge of an investment’s profitability; ROI is especially useful in comparing two or more investments, is easily calculated, and it can be applied to a variety of investments. ROI = (Gain from investment - Cost of investment) / Cost of investment If a business finds … [Read more...]