Maximizing the return on investment (ROI) for a firm is key to long-term success. Managers and business leaders are constantly seeking opportunities to enhance this crucial metric. ROI indicates the profitability of the investments for which the firm makes expenditures, and numerous factors …
Return on Investment Articles and Interviews (tag)
Maximizing ROI with Facebook and Google Ads for Small Businesses
In today’s digital marketplace, small businesses must navigate through crowded online spaces to reach potential customers. With often limited advertising budgets, achieving a high return on investment (ROI) is not just a goal but a necessity. Facebook and Google Ads present two of the most effective …
Taking Your ROI to the Next Level with Call Tracking
Securing a great return on investment (ROI) not only allows you to further invest in your business’ development, but it’s also a reflection of how successful your marketing strategies are at providing profitable returns. It’s likely you’re wondering how you can take your ROI to the next level, …
How Affiliate Marketing Can Help Your Business
If you want to increase the number of people that purchase from your business, you need to consider using affiliate marketing. Affiliate marketing can help you to increase your sales and bring in new customers constantly. Many businesses use affiliate marketing, and studies have shown that almost …
How to Measure the Performance of Your Online Events
You’re ready to roll out a ground-breaking online event. You have the platform, content, presenters, and promotions in place, but what about performance metrics? Do you know which metrics you will track? If not, you need to figure it out before your event. But why? If you measure your event’s …
Why Marketers Should Be Wary of the Shiny Object Syndrome
Marketers have very different personalities from their colleagues in the financial and accounting professions. They tend to be vibrant, inventive, whimsical, ambitious, and impatient. While they bring a lot of creativity to their organization, they also have a tendency to adapt some bad habits as …
