Return On Investment

11 Email Writing Tips That Will Get You Impressive Results

Even though every so often someone will come out and proclaim the death of it, email is still standing strong. Despite all the messaging apps, chat bots, and social media, email remains relevant, especially in the business world. If we were to take a look at the numbers, we would be able to see that over 269 billion were sent and received in 2017 alone, and that number is … [Read more...]

How Should You Evaluate Return on Investment for IT projects?

Return on investment, or ROI, is one of the most important considerations to make when tackling any new technology project. What exactly do we mean by ROI? Generally meant is this – what return am I going to see on this investment, and how long will it be before the benefits outweigh the costs? It can be a complex question, but it's one that's important to ask. Without a … [Read more...]

8 Advanced Email Marketing Tips to Boost Your Open Rates

Email marketing still has one of the biggest Return on Investment (ROI) when compared to other marketing strategies, with an expected average return of $32 for every dollar spent. This is mainly because of the low costs of creating email lists and sending out emails, which makes it one of the cheapest and fastest ways to increase your company’s reach and ROI. In fact, the … [Read more...]

Sustainability in the Workplace: The Next Big Thing for Entrepreneurs

What’s your first association to the word "sustainable"? If you answered "line of work", congratulations: you’re up-to-date with latest developments in the business arena. A trend that has taken the business world by a storm in the past couple of years, sustainability is changing the way brands around the world function on a daily basis, and it’s also one of the features that … [Read more...]

You Are Finally Making a Profit, Now What Should You Do With It?

When you start a business, your goal is to begin turning a profit as soon as possible, and then to grow that profit as much as you can. That's a fundamental element of capitalism. But there is a story about a dog who chased cars every day until one of them crashed in a ditch. The dog ran to the car but didn't really know what to do; he had always focused on chasing the car, … [Read more...]

What is ROI, or Return on Investment?

ROI is the measure of an investment’s efficiency. Simply put, it’s a calculation that gives a comparable gauge of an investment’s profitability; ROI is especially useful in comparing two or more investments, is easily calculated, and it can be applied to a variety of investments. ROI = (Gain from investment - Cost of investment) / Cost of investment If a business finds … [Read more...]