2019 has been a great year for video marketers. According to statistics, the majority of businesses, online and offline, have widely accepted the idea of incorporating videos into their marketing plans. Interestingly, the trend has continued to progress rapidly. It is forecasted to achieve new …
Return on Investment Articles and Interviews (tag)
11 Email Writing Tips That Will Get You Impressive Results
Even though every so often someone will come out and proclaim the death of it, email is still standing strong. Despite all the messaging apps, chat bots, and social media, email remains relevant, especially in the business world. If we were to take a look at the numbers, we would be able to see that …
How Should You Evaluate Return on Investment for IT projects?
Return on investment, or ROI, is one of the most important considerations to make when tackling any new technology project. What exactly do we mean by ROI? Generally meant is this – what return am I going to see on this investment, and how long will it be before the benefits outweigh the costs? …
8 Advanced Email Marketing Tips to Boost Your Open Rates
Email marketing still has one of the biggest Return on Investment (ROI) when compared to other marketing strategies, with an expected average return of $32 for every dollar spent. This is mainly because of the low costs of creating email lists and sending out emails, which makes it one of the …
4 Unique Hacks to Ensure Your Business Initiatives Get the Best ROI
Return on investment is a business strategy that is widely talked about in venture capital circles. When companies introduce initiatives to get the best ROI, just about every aspect of business is impacted positively, from the financial bottom line to productivity and from projections to growth …
Sustainability in the Workplace: The Next Big Thing for Entrepreneurs
What’s your first association to the word "sustainable"? If you answered "line of work", congratulations: you’re up-to-date with latest developments in the business arena. A trend that has taken the business world by a storm in the past couple of years, sustainability is changing the way brands …