If you haven’t heard of Google Adwords before, Adwords is Google’s paid advertising platform. Essentially, Google reserves the top 2-5 spots in their search engine results for businesses that pay Google for their listing. When a search engine user clicks on one of the ads, the business pays Adwords …
Return on Investment Articles and Interviews (tag)
You Are Finally Making a Profit, Now What Should You Do With It?
When you start a business, your goal is to begin turning a profit as soon as possible, and then to grow that profit as much as you can. That's a fundamental element of capitalism. But there is a story about a dog who chased cars every day until one of them crashed in a ditch. The dog ran to the …
What is ROI, or Return on Investment?
ROI is the measure of an investment’s efficiency. Simply put, it’s a calculation that gives a comparable gauge of an investment’s profitability; ROI is especially useful in comparing two or more investments, is easily calculated, and it can be applied to a variety of investments. ROI = (Gain from …