E-commerce has been the force that’s driving brick-and-mortar stores down. The closure of a couple of the well-known brands is not helping disprove this idea either. It has been a solution for some other retail giants to also implement e-commerce in their strategies so that they can stay …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
How To Use Video Marketing In Different Stages of the Buyer’s Journey
People are overwhelmed every day with all different kinds of advertisements and products, and winning over customer has never been more of a challenge. Video marketing is getting to its peak, and soon all companies will have to deal with it if they want to gain or keep their customers. There are …
5 Mistakes to Avoid When Running a Company Blog
In today’s era of technology, your business needs an online presence to remain relevant. A website offers a low-cost solution to extend your business reach to a global audience. One of the most important features of your site is your company blog. A blog allows you to create compelling content that …
How a Logo Makeover Can Benefit Your Business
Companies evolve over time, and so does the way in which they are perceived by the public eye. Some changes of this sort are a natural byproduct of doing business, and others are undertaken voluntarily for a specific purpose. Redesigning the company logo would be an example of the latter category. …
Four Tips for Mastering Local SEO
As a local business owner who doesn’t sell anything online and depends on customers living in their area, it’s easy to assume you don’t need to focus too much energy on building your SEO. That’s more for online or worldwide businesses, right? Wrong. Even as a local business that makes profit …
Tips for Marketing Your Construction Business
Everybody understands the importance of promoting a business, but not everyone is gifted at finding ways to extend their clientele reach. It can be particularly difficult to market a construction company or contractor as new and exciting. Here are a few simple steps to get your construction business …
