Whether your target audience is mainstream or niche, Google is likely the North Star of your potential customer. You’d be hard pressed to find a successful business not utilizing Google Ads and Merchant Center, but it goes beyond just your average ad set. Step away from your tried and tested …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
4 Benefits for Business Video Marketing
In 2019 video marketing has become an essential component for business plans for companies both small and large. The recent boom to the video industry makes a great deal of sense when we consider the way that people prefer to consume information today. While some people still prefer to read copy, …
Driving Traffic to Your E-commerce Site
The power of e-commerce can’t be denied; in 2017, online businesses raked in $446.8 billion in sales in the U.S. alone. But those numbers are just a small piece of the overall e-commerce picture. Many of those sales wouldn’t have been possible without effective marketing tools and tactics, …
7 Newsletter Design Mistakes You Should Avoid at all Costs
Email marketing is incredibly effective, which explains why more than 80% of business to business and business to consumer firms use it. Email newsletter design has a major impact on your click-through rates and conversion rates. Some design choices affect the rate messages are opened, while others …
8 Advanced Email Marketing Tips to Boost Your Open Rates
Email marketing still has one of the biggest Return on Investment (ROI) when compared to other marketing strategies, with an expected average return of $32 for every dollar spent. This is mainly because of the low costs of creating email lists and sending out emails, which makes it one of the …
6 Free Mobile Video Editing Apps for Instagram’s IGTV
The Facebook-owned Instagram has now become a formidable rival of YouTube with one of its most recent additions ‒ the IGTV. Seriously, can this social media platform get any cooler? This new video feature allows you to upload long-form content, and makes it relatively easier for an average user …
