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How the Automation of Your Instagram Account Can Help Increase Sales

How the Automation of Your Instagram Account Can Help Increase Sales

Instagram has turned into a marketplace with a blink of our eyes. It seems like all you need to do to launch your own enterprise today is have a remarkable idea and a business account on Instagram.

If only it were that simple!

When running your company via Instagram you always have to keep in mind that there is a lot that you need to be thinking about: how to set up an accurate targeting and attract new users, how to increase your sales, how to establish personal connections with clients and gain engagement, how to form connections with partners, and eventually, how to gather information and track statistics.

If you have never thought about using automation tools for managing your business, it’s a great mistake.

Those days when you had to search your TA for hours, when you had to write personally to every potential buyer, and write hundreds of comments in order to attract people’s attention to your account became ancient history. Automation can now handle many of the tasks that, just a few short years ago, had to be done manually. Here are a few of the benefits of using an automation tool.

Set Up Accurate Targeting

Modern bots can target by means of tags, location, and a list of usernames. You need to just point it to what type of users you want to attract and an Instagram bot will direct its activity toward them. Several tools even offer gender and language filters to maintain the high-quality of your targeting.

Attract New Users

Every brand needs customers.  Modern Instagram bots offer free hashtag generators, which will produce relevant and creative tags for you so that people can find you. Thanks to scheduled posting, you can gain that regularity of your presence that is vital to every potential client. In addition, simple functions such as auto likes and auto follow/unfollow will attract people’s attention to your account.

Form a Personal Connection with Your Consumers

Today’s Instagram automation tools can also be used for Direct Messages (DMs). Now you can be in personal touch with your clients 24/7. You simply have to write some patterns of messages in advance, and the automated tool will take care of sending an Instagram DM online to users.

Increase the Engagement Rate of Your Audience

The working principle is obvious: When you (with the help of an Instagram bot) show keen interest in your supporters by liking their feed and comments and watching their Stories, they will likely return the favor.

Fix Connections with Partners

The essence of social media is about making connections. A good Instagram bot will look for like-minded people in order to help you to arrange partnerships with them. Again, it is working on the principle of reciprocity. If you leave likes and comments on their publications, they will notice you. If your content is worthy, this will help broaden your constituencies and connect you with other enterprises or opinion leaders. Moreover, it will bring more visibility to your account.

Gather Data and Track Statistics

Every Instagram bot has “Statistics and Analyses” in its list of functions. It is extremely helpful to know the weaknesses and strengths of your current advertising campaign so you can upgrade it accordingly.

In a nutshell, bringing some automation to your promotional campaign can be very useful if you want to raise your brand awareness and sales.

If your aim is to be a successful entrepreneur, you must possess a long-term outlook and vision. A hint — future belongs to automation.

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by Lottie Pritchard // Lottie Pritchard is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.