Regardless of whether you’re about to launch your own business or simply thinking about rebranding, one of the most important decisions you have to make is the one that concerns your website. Needless to say, no serious business today operates without some form of online presence and the better you …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
How to Kickstart Digital Marketing for Start-Ups
One of the biggest hurdles that you will face as a start-up is the task of raising awareness and getting word about your new business out to the masses. Many people prefer to stick to what they know, meaning that they are more likely to choose businesses or services whose names are already familiar …
The Importance of Hyper Local Marketing for Your Business
In the past, most marketing experts addressed their customers as one massive demographic in order to cut costs and thus create a better ROI. Unfortunately, this kind of solution doesn’t seem to have as great of an effect in 2017. Therefore, the cost-effectiveness of traditional marketing is no …
Crafting Your Online Sales Funnel: Make Your Site a Selling Machine
In order to maximize profits, you want to build a unified sales funnel that can turn potential customers into buyers. Establish the goals you hope to achieve as a result of your sales efforts, and then direct your strategies toward outlined objectives by strategically creating content that generates …
3 Reasons You Need a Book if You’re a Public Speaker
Many people speak professionally nowadays. I’m of course referring to motivational speakers who make their living presenting at conventions and conferences, but I’m also referring to people whose regular occupations put them in positions where they have to speak in front of an audience: pastors, …
5 SEO Errors Every E-Commerce Website Needs to Avoid
Most buyers today start their shopping experience by running a search through a search engine. This is why SEO is extremely important for any e-commerce businesses that are looking to grow because they can't convert unless they've got traffic coming their way. While it may seem that optimizing …
