Look out, kids — there’s a new marketing buzzword in town, and its name is “affiliate marketing.” This might be a term you’ve heard used in the office or on marketing blogs, but there’s a chance you’re still not familiar with what it actually means. Though you can surely imply some things about it …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
5 Branding Lessons You Should Learn Before Starting a Business
There is no easy path to becoming a successful entrepreneur, we all know that. Business development is an art of its own, and so is marketing, employee interaction, product management, and so on. The magical formula that will make your brand stand out on the market simply doesn’t exist, even if it …
Understanding Your Brand’s Personality to Better Connect with Customers
Have you ever thought of your brand’s personality? It is certain that your customers have unique personalities that influence their buying decisions and reviews of your products, but what kind of a personality does your brand have? The concept of brand archetype dates back to the era of Carl Jung …
Dissecting Link Anatomy: Elements That Impact The Quality of Your Links
As the digital marketing world continues to expand, more and more importance is being placed on content as a promotional tool. Whether it’s creating internal content for your own website or seeking guest posting opportunities on relevant blogs, content is one of the most valuable tools for …
Tools You Should Use to Increase Conversions on Your WordPress Website
WordPress is one of the most popular Content Management Systems on the planet. It powers an estimated 25% of all websites, but it’s so much better when it’s used in conjunction with the right tools. The problem you might have as a small business owner is that, while your website looks pretty …
Using PR to Promote Your ICO
To make your initial coin offering (ICO) successful, the more publicity you can generate for it, the better. Investors who are keen to get in on the ground floor with the growing number of cryptocurrencies being launched see ICOs as a great way to buy new cryptos at a lower cost before the rest of …
