Can you ever think about a time when Google wasn't dominating the search engine market? Back in 1998 when Google first launched, one thing that made it stand out from Yahoo and the rest of its competitors was its speed. Think about it ‒ many of us are frustrated if a website won't load. In …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
20 Simple Ways to Get the Most Out of Your Business Slogans
One of the secrets of business success is a good business or campaign slogan—those words or catchphrases customers see or hear at the end of your advertisements or commercials. Ideally, your business slogan leaves an impact on your customers about your brand that remains ingrained in their minds …
5 Marketing Lessons that You Can Learn from Retail E-Commerce
E-commerce has been the force that’s driving brick-and-mortar stores down. The closure of a couple of the well-known brands is not helping disprove this idea either. It has been a solution for some other retail giants to also implement e-commerce in their strategies so that they can stay …
How To Use Video Marketing In Different Stages of the Buyer’s Journey
People are overwhelmed every day with all different kinds of advertisements and products, and winning over customer has never been more of a challenge. Video marketing is getting to its peak, and soon all companies will have to deal with it if they want to gain or keep their customers. There are …
5 Mistakes to Avoid When Running a Company Blog
In today’s era of technology, your business needs an online presence to remain relevant. A website offers a low-cost solution to extend your business reach to a global audience. One of the most important features of your site is your company blog. A blog allows you to create compelling content that …
How a Logo Makeover Can Benefit Your Business
Companies evolve over time, and so does the way in which they are perceived by the public eye. Some changes of this sort are a natural byproduct of doing business, and others are undertaken voluntarily for a specific purpose. Redesigning the company logo would be an example of the latter category. …
