As primarily visual creatures, we have a tendency to make decisions not simply based on the inherent quality of an item, but its presentation. Yes, no matter our intellect and ability to think pragmatically, we still judge the book by its cover, and in this age of having literally too many choices, …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
3 Ways to Effectively Market to Millennials
Everyone wants an enjoyable online browsing and purchasing experience, and that includes younger consumers who make up an ever-growing demographic of those with buying power. The days of labeling Millennials as tight with their purse strings seems to be waning as they are all fully steeped in the …
How to Organize a Corporate Event
These days, it may seem like all business marketing is happening online and like all of it is tech-related. This isn’t really the case and there are still very useful and lucrative marketing techniques that are happening offline. Corporate events are probably the most beneficial and the most complex …
7 Ways to Get Publicity for Your Business
When I speak to people about authority marketing—strategically establishing yourself as the expert in your field in order to grow your business—one of the tactics I encourage is creating and securing publicity and media. The responses are generally that publicity is too time consuming or too …
Is Your Website Helping Your Business Grow?
However big or small your company, your website is, today, perhaps your most important business tool. It’s where people come for information, where you communicate with your customers, where you drive sales, and where you promote marketing campaigns. It’s everything. But far too many businesses are …
Must-Have Tools for DIY Marketing
As a small business (or even a one-man-band solopreneur) you may not have the budget to outsource all of your marketing efforts. Which means that you may have to take on the brunt of the task by yourself. So, what tools do you need in order to make a do-it-yourself approach to marketing work for …
