WordPress is one of the most popular Content Management Systems on the planet. It powers an estimated 25% of all websites, but it’s so much better when it’s used in conjunction with the right tools.
The problem you might have as a small business owner is that, while your website looks pretty good, it just isn’t converting. The images are good, your headlines and calls to action are good, but conversions are down. This is an issue because the main reason you have a website in the first place is to convert more prospects into customers.
This is where tools come in. Tools are meant to make your life easier, and in this article we’ll be taking a look at the best tools that boost conversions on your WordPress website.
Before we go much further, the first thing you need to do is make sure you use the right page builder.
If you haven’t yet built your WordPress site, you might want to consider working with a page builder like Elementor. This is one of the best WordPress page builders in the business. It’s very easy to use and intuitive, and best of all, it’s free!
Elementor also makes it super simple for you to make tweaks and assists you in designing a high-converting page that not only looks great, but which is also easy for your visitors to navigate.
The man behind Crazy Egg is the one and only Neil Patel.
If you haven’t heard of him, Neil Patel is one of the best digital marketers and SEO experts on the planet whose mission is to help businesses just like yours improve their rankings.
To this end, he created Crazy Egg, a heat mapping tool that’s easy to use—and highly effective.
But why would you need a heat mapping tool?
A heat map lets learn more about what causes a site visitor to exit—or convert. How?
Basically, Crazy Egg shows you which parts of your pages are getting the most interaction, engagement and, crucially, the most clicks. Armed with this information, you can start to eliminate the things people are ignoring while doubling down on what they find engaging.
Crazy Egg also lets you discover more about why a site visitor decides to leave your page. Once you have this info, you can then retarget them with a relevant popup.
I recommend Ahrefs as a solid SEO tool for a number of reasons, but the prime reason is that it comes with a Site Audit feature that crawls your site and looks for a hundred of the most basic and fundamental SEO mistakes you might have made. While Ahrefs won’t fix these for you, it suggests a wealth of improvements for you to make. Once you’ve made these improvements, you can then start to target more of the right people so that your conversions go up.
This is really the crux of any good SEO tool like Ahrefs. A good SEO tool is designed to improve your SEO game so that you stop targeting the wrong traffic and start targeting the right traffic. Once you do this, your conversions will increase.
Without a logo, your brand and website will be faceless and hard to trust.
Naturally, creating a logo can be time consuming and, um, kind of hard!
Not so when you use Hatchful, Shopify’s excellent logo maker tool that allows even beginners to create gorgeous, eye catching logos that site visitors will love.
Popups are essential for improving your conversion rate because they can either nudge a prospect in the right direction, or simply keep them in the game for a little while longer.
It all depends on what your goals are and who your audience is. This is key because there’s no such thing as a magical “one-popup-fits-all” solution. For example, let’s imagine I have a customer who has loaded items into their cart, but then abandons their cart at the last minute. Just as they bail, do I target them with a free eBook popup, or a popup that offers a 50% discount? I go with the second one.
On the other hand, I’d display a free eBook popup on my landing page to site visitors who still need warming up.
Ninja Popups is a neat plugin for WordPress that lets you build different popups for different goals. It costs $20, which really isn’t bad when you consider the potential ROI.
Infographics are a great way to present complex data in an easily digestible, visual way. Site visitors love them because they offer raw data, facts and figures. Rather than just telling them something, you’d be far better off showing them it in a visually compelling way.
However, creating an infographic from scratch is hard, while hiring a professional graphic designer is expensive. This is where Be Funky comes in. It’s an infographic maker that lets you easily craft a customizeable, colorful, and neatly presented infographic—even if you’re a beginner.
Be Funky also comes with a collage maker and a photo editor feature.
Lastly, what can often kill a conversion is your CTA form. A prospect has made it all the way to your form, and then something about it has put them off. They bail and you lose a sale.
LeadFormly is an excellent tool that shows you what you’re doing wrong with your opt-in forms. For example, it might be a simple thing that’s putting people off, such as an invasive question. But until you use this tool, you might keep making the same mistakes.
These are the best tools that will help you to increase your conversion rates on your WordPress website. Each tool is designed for a specific task, and I recommend that you check them all out to help boost your conversion rates and ultimately, grow your business.