Myths have a way of infiltrating belief systems. As with most myths, they’re grounded in history, are easy to understand and have some face validity. But despite the ubiquitous use of SWOT (analyzing Strengths, Weaknesses, Opportunities and Threats), it’s absolutely crucial to get past the myth of …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
How to Enjoy Traveling for Business
If your job means that you travel around a lot, it’s hard to settle down and relax in every place you end up. Home is always going to be your favorite place to be and nothing beats the feeling of relaxing and unwinding after a long day’s work, in the comfort of your own home. So, how do you get to …
Why You Need to Hire Swiss Nominee Director Services
Do you want to start a company in Switzerland? Then, you’ll need to familiarize yourself with relevant laws and regulations. One important piece of legislation you need to be aware of specifies that any company in Switzerland must have at least one person who’s a resident. So, unless one of your …
New York: The World’s Top Business Travel Destination
New York has, for decades, been widely regarded as the world’s premier destination for international business. Polling has consistently put the city as the leader of the pack, despite the rise of Shanghai in recent years. So, what makes the big apple so tantalizing? To find our explanation, we need …
Develop an “Otherness” Mindset: 4 Effective Strategies to Engage Your Customers
In a 1921 article for Vanity Fair, Robert Benchley observed that there are two classes of people: those who divide people into two classes and those who do not. From my vantage point, people can be divided into those who understand and practice “otherness” and those that do not. When I use the …
How to Make Your Next Business Trip Your Best Friend
If you've gone on business trips before, you know what a hassle they can be. There are so many things to consider when going across country or abroad for your work. You not only need to pack personal stuff, but you also need to ensure that you're packing to impress your partners or clients. There …
