Digital marketing and e-commerce have really transformed the way businesses compete for customers. Digital marketing, in particular, allows small and medium-sized enterprises to compete with bigger rivals for the same market segment. Add the fact that setting up an e-commerce site is also very easy …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
How to Improve Quality Assurance for Your Business
No matter what industry you operate within, your company’s reputation is key to its success. When consumers have a good experience, they not only return to you for their future needs, but they also refer you to their friends. Likewise, when consumers have a bad experience, they will not only stop …
Boosting Retail through Pop Up Shops
Pop up shops are methods by which companies boost sales and market products effectively. Companies rent space in galleries or set up tents in fairs or farmers markets to promote new products or sell excess inventory. These shops are open for a limited time and the concept makes customers come to …
The Six-Step Productivity Improvement Strategy To Skyrocket Your Business
Every business owner dreams of skyrocketing their business. One way to make this happen is to follow this 6-step productivity strategy. Today, more than ever before, we need to be productive. This is mainly due to the fact that we’re competing in a global economy where labor costs are a fraction of …
Driving Customer Purchases With Coupons: An Infographic
Coupons offer businesses a number of benefits. From influencing where consumers buy from and how much they spend to driving brand awareness and increasing customer loyalty, the use of promo deals has the ability to help businesses rake in short-term revenue and maximize long-term ROI through repeat …
Could These Be the 8 Worst Business Decisions Ever Made?
It’s never easy to be faced with the prospect of selling your business, expanding it by acquiring another one, or signing a huge business deal. The decision you make could make you successful beyond your wildest dreams, or it could turn out to be the worst mistake of your life, financially …
