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5 Things Every Medical Business Needs to Keep Patients Happy

5 Things Every Medical Business Needs to Keep Patients Happy

Patient satisfaction is one of the most important things any medical facility needs to be concerned about. Unhappy patients can end up getting their medical services elsewhere, which is never the goal. With a struggling economy, you may often find you can barely focus on getting through each day, rather than on the bigger picture. You want to be successful though and working for your patients and their happiness is the way you’ll see the most growth.

A Comfortable Waiting Room

The first experience patients will have at your facility is in the waiting room, so you want to make sure they have an optimal experience and they’ll want to come back. Keep the room a comfortable temperature with commercial heating and cooling services. Things you really want to focus on in the waiting room area the lighting, the seating, and what you have to offer patients. You want it to be warm, inviting, and a place that patients will feel comfortable spending time in. Coffee, tea, water, and snacks can go a long way, as well as having a guest Wi-Fi network and/or a television for entertainment.

Fast and Efficient Staff Members

A big reason that patients get agitated is that there may be slow workers at the facility and their time is being wasted. Slow workers can have a negative impact on your business, but there are ways you can improve their speed and quality of work. Setting up performance goals, keeping a positive attitude, being firm, and being willing to coach and discipline employees when necessary will help your employees perform to the best of their abilities.

Be Accepting of Change

With technology constantly improving and changing, new methods are popping up often, showing that there are other ways of doing things. If your practice has been doing things the same way since it’s opened, it’s probably time to adapt to the new changes to keep your patients happy and to stay relevant. Stay up to speed with the latest and greatest methods and train your staff members on how they can do things more efficiently.

A User-Friendly Website

When potential patients begin looking for a new health care practitioner, one of the first impressions they’ll have of your practice is from your website. If you don’t have a website or have a very basic one, now is the time to revamp it and show patients everything you have to offer. You may want to hire an SEO writer to keep your website relevant on Google to draw the right attention, also known as traffic. Your business website should include things like contact information, information about the doctors, and why you’re different than any other facility.

Be Available

How available you are says a lot to your patients. If you never return phone calls, aren’t willing to be flexible with accommodating their scheduling concerns, and you don’t take the time to listen, they’re going to feel like you don’t care. Take time for them because they are what keeps your facility running. Listen to their concerns, be willing to stay a little bit later or open a little earlier to ensure they keep coming back. You want to build a close relationship with your patients because you want them to trust you.


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by Brian Perry // Brian Perry is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.