Despite more people turning to online shopping, over 64 percent of people still prefer to make a purchase in a brick-and-mortar store. While many people participate in showrooming, which is the practice of looking at a product in a store before buying it online, others also participate in web …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
Finding Your Niche is as Easy as ABC
The concept of “finding riches in the niches” should not be a new concept to any businessperson. Finding, focusing on, and fulfilling the needs of a defined, targeted constituency is the only path to success. Seth Grodin says, “The secret to being the best in the world is to make the 'world' …
Innovations Your Company Should Adopt to Attract Talented Millennials
Time is the ultimate harbinger of change. This is true in all aspects of life - including the pool of potential employees. With the new year well under way we are facing a large pool of Millennials that are ready to join the workforce in any and all capacities you can imagine. In the US alone there …
Win, Lose or Draw: Brick-and-Mortar vs. E-commerce
So what do you think: Is the retail war over between brick-and-mortar stores and e-commerce? Or is there even a war at all? Both forms of retail have been vying for your attention and dollars for years, with 94 percent of retail sales still taking place in physical stores. However, e-commerce …
How One Temecula Pest Control Company Approaches Customers
When it comes to small business sales strategy, you could approach it in a lot of different ways. But one of the most basic ways is deciding if you prefer a broad, shallow customer base, or a narrow, but deep base. There are benefits and disadvantages to both approaches. A Broad, Shallow Customer …
Using a Writer’s Tricks to Spur Creativity in Your Business
Every business, irrespective of size or industry, benefits from creativity. Sales people dream up new pitches. Engineers invent products. Marketers come up with new logos. Legal Departments try out novel legal theories. Front-line workers figure out more efficient ways to do their jobs. One of the …
