As a small business owner, it can be an ongoing struggle to compete with larger companies with bigger marketing departments and budgets. You may feel like everything you’re doing to try to get your company’s name out there is getting buried in all of the advertising “noise”. So what’s a small …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
3 Ways to Improve Your Company’s Books
One of the most important goals when running a business is to maintain close relationships with high-value clients. As a businessperson, you can effectively achieve this goal by using relationship management techniques. A good example of this is keeping books of business, which means a book or …
Three Ways Your Local Business Can Do Better with Yelp Reviews
If you own a business in the service industry, you likely know all about the importance of online customer review websites like Yelp. In some industries, online reviews can make or break a business, especially a new small business. According to a 2017 Local Consumer Review Survey conducted by …
Tips for Finding Great Freelance Writers for Your Small Business
For many small business owners, hiring a freelance writer seems like an unnecessary expense, but investing in a freelancer is going to pay off, considering the fact that you are maximizing your time and minimizing your costs. A freelance writer will free you and your employees up to work on other …
Reaping Big Rewards from the Shopping Small Movement
The future looks bright for small businesses, with consumers increasingly drawn towards shopping small. At Vistaprint, we recently surveyed 1,500 U.S. consumers, and more than three-quarters said that shopping at or using a small business is important to them. The main driver is the impact these …
4 Practices Every Business Should Implement to Protect Itself and Its Employees
Many entrepreneurs started with a simple idea and grew it into a thriving enterprise through motivation and a solid company vision. As your business becomes successful, it can also become more exposed to risks. There are numerous threats that can damage your business, so you need to ensure that …
