Public speaking offers a number of business-related benefits. For starters, it gives you more visibility, helping you get your brand out there and in front of your target market. At the same time, it establishes you as an expert in your field, making you someone the listeners feel they can trust …
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Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
Is Your Small Business Ready for an Emergency?
In the different parts of the country I have lived, the natural disaster risk has varied along with the geography. On the East Coast, where I grew up, there was the threat of hurricanes. In the Midwest, where I moved after college, tornado warnings were a frequent reality. Now, I live in the …
Effective Business Communication Apps: An Infographic
Patrick Kelly, Marketing Manager at the Sheraton Athlone Hotel, created this infographic to inform small business owners of some of the best apps currently out there that can help with both internal and external business communication. The best part—all of the recommended apps are available as free …
Expand Your Business Capabilities without Hiring New Employees
All independent professionals and small business owners reach a point at which they realize the options are grow bigger or stagnate. For some, whether it is due to budget, risk aversion, logistics or other constraints, hiring more full-time employees may not be a viable option. To prevent …
Should You Offer Healthcare to Your Employees? Small Business Owners Weigh In
Under the Affordable Care Act’s Employer Shared Responsibility Provisions, employers with at least 50 full-time employees (including full-time-equivalent employees) during the preceding calendar year must offer “minimum essential coverage that is ‘affordable’ and that provides ‘minimum value’ to …
The Piggery Nurtures Enviable Customer Loyalty
For many years, Heather Sandford was a vegetarian. She studied engineering at Cornell University. She performed in a punk rock band, worked in the music industry, and rode the dot-com bubble. She was a financial success in the real estate industry. Then Heather became a pig farmer. “I think life …