Small business owners sometimes overlook the importance of branding. And over time, rebranding may be a smart move. This infographic includes examples of both positive and negative rebanding experiences. While these branding examples are of major companies, there's plenty for small businesses and …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
How to Qualify Prospective B2B Clients
As a business owner, your success depends on your ability to continually acquire new clientele. And if your business serves other businesses (B2B) such as consulting, accounting, or legal services, then taking the time to find the right clients can save you a lot of hassle down the road. After all, …
How to Keep a Negative Online Review From Hurting Your Business
Jeff Bezos says you earn a good one “by trying to do hard things well.” Warren Buffett says it takes 20 years to build one and five minutes to ruin it. Richard Branson says your brand name is only as good as it is. These successful business leaders are each talking about something that is vital …
Why You Should Put Your Small Business Goals in Writing
I am a pretty fly-by-the-seat-of-my-pants kind of business person. While I have some general idea of which way I want to go professionally and I continue to take steps to get there, I largely follow the flow of what feels right at the moment. For instance, when I first went into writing, I …
What to Look for in a Publisher
Usually when people contact me for the first time, they are excited about the prospect of having a book, but they are also nervous. One of the most common comments I hear is, “I don’t even know what to ask yet.” That’s normal. Publishing a book is not an everyday experience for most people, so I …
3 Key Elements of a Help Wanted Ad That Attracts Top Applicants
As of June 30th, 2015, the Bureau of Labor Statistics reports that there are 5.2 million jobs open in the United States. Therefore, if you’re trying to fill even one of them, you’re competing against a large number of other employers who also want the best new staff member they can get. That’s why …
