Your website is just one of many tools that you can use to promote your small business, turning potential clients into paying customers. While deciding what domain to use and what graphic designs will speak the loudest to your target market, one other important consideration you need to make is the …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
Managing Complex Business Operations: An Interview with Julian Flores of GetOutfitted.com
Listen as Julian Flores, founder of GetOutfitted.com, an online ski and snowboard equipment rental business, is interviewed by Monday Morning Radio host Dean Rotbart. Julian discusses how business owners can manage complex operations in their businesses, while still maintaining excellent customer …
5 Guidelines to Raising Your Prices without Losing Customers
Stay in business long enough and you’re going to have to deal with raising your prices at some time or another. After all, if you don’t, your profits will be eaten up by your increased costs, which means that you’ll be making less even though your bills are likely higher than ever. While some …
Building Trust With Transparency
I often wonder if a business would be more efficient if it were run by children. I know that sounds crazy, but hear me out. Little kids may not be well-versed in complicated business things like accounting practices, inventory control, and supply chains (although I’m not sure these things even have …
3 Unexpected Audiences for Your Blog
When you are working on ways to create a community around your brand or service, a blog is an effective addition to your communications and marketing strategy. Understood as a community building tool, the blog is a natural extension of your core message and a way to communicate with your audience, …
Why COLLABORATIVE Meetings Are So Powerful
Think of a regular meeting you look forward to. Now think of a meeting where you often leave feeling frustrated. The difference between the two is likely to depend on the degree of collaboration among the team members. Two teams that I’ve been part of are at opposite ends of the collaboration …
