The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
I’m always meeting new clients and lately I find myself classifying them into one of these categories. Why? Because it helps me to understand where they are in terms of their business, what type of investment makes sense for them to spend on our marketing services, and frankly, whether we should take them seriously. Be Realistic about Your Business The IRS classifies you as a … [Read more...]
Advice from AVPA President Matthew Grisafe. Matthew Grisafe, president of AVPA, a Crestron programming company for the audiovisual industry, and author of the small business book Our Code: History, Practices and Process of AVPA, has learned from thirteen years in business, how important it is to build a strong foundation and to listen to customers. We sat down with Matt to … [Read more...]
For Christmas last year my wife surprised me with the coolest gift – a remote control helicopter. After a short period to charge the batteries, I began the process of learning how to maneuver the tiny craft around the house. I’ll be honest, the learning curve was steeper than I thought and I hit a lot of walls and crashed into just about everything and everyone. By the next day … [Read more...]
As years pass me by, I find a great deal more enjoyment than I would have thought in being an observer. Not in a creepy or weird sort of way, but in a contemplative way. Sometimes when I sit in my favorite coffee shop, I watch the interactions between the barista and a customer. It’s a fascinating dance to be sure. Some customers have no idea what they want or how to order, … [Read more...]
As Winston Churchill once said, “He who fails to plan is planning to fail.” While this is undoubtedly true, the plan itself is extremely important as it must contain certain things if you’re going to achieve a high level of success. Things that will blow your competitors away. Things that will help you earn high enough profits to take care of you and your family both now and in … [Read more...]
Create an authentic statement that motivates engagement A Mission Statement is an essential piece of both the communications strategy and business plan for non-profit organizations and cause-based businesses. The Mission Statement also is important for for-profit businesses because it is another opportunity to articulate who you are and what you do in a way that … [Read more...]
One of the hottest topics when it comes to career is how to balance your work life with your home life. After all, if you put too many plates in the air, some of them will certainly come crashing down, leaving you frantically picking up the small but jagged pieces, wondering what went wrong and how you could have done better. But what if the perfect balance was an illusion … [Read more...]
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