Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

What to Do With a Negative Review

Anyone running a business knows that customer reviews are golden. Whether the reviews are for specific products or for the business itself, there’s no denying that they guide customers’ decisions. In a perfect world, your customers would always be happy and always leave five-star reviews. At the very least, customers with complaints would simply call you directly and give you … [Read more...]

How to Schedule Social Media

Once your business commits to maintaining a consistent social media presence, a key piece of the strategy for social media success is determining when to post what. Create a weekly social media schedule to prime the social media pump while promoting engagement and calls to action without creating excessive burdens for you and your staff. In addition to streamlining social media … [Read more...]

Price to Succeed!

Instituting value-based pricing over other common methods, like cost-led and positioning (pricing yourself against your competition), generally has a positive impact on business profits. Why? Because most businesses tend to underestimate their own value, thereby pricing below what they are truly worth. So, making the proper price adjustments can quickly increase the profits of … [Read more...]

8 Easy Steps to Writing an Effective Sales Page

In this day and age, there is a push to make everything shorter. Blogs that used to be in the 800 to 1,000 word range are now generally 500 words (or less). Websites that once contained all of their content on just a couple of pages are now splitting their words to make seven, eight pages, or more, all in the effort to keep each individual page to a minimum. However, that is … [Read more...]

How to Keep Social Media from Feeling like a Vortex

One of the biggest challenges to consistent social media use, and by extension, social media success, is the perception that time spent on social media becomes time lost to distraction or to activity that cannot or does not support the real, practical goals of your business. This is a real fear, and a legitimate one. Social media is a difficult space to navigate. There is so … [Read more...]

Value for Me and Also for Thee

What is the ultimate goal of any business? What is its purpose? Simple questions, right? To make money. Wrong answer. To be profitable? Wrong again. The goal of any business should be to create value. Making money is a short-sighted answer. Focusing on profits also take a short-sighted approach to long term success. So what does “create value” even mean, and for whom are we … [Read more...]

7 Ways to Create a Winning Job Proposal

Whether you are in a service-based profession or you sell products and you’re trying to secure more high-volume clients, creating a solid proposal may be the difference between job feast and famine. And if you’re in a position like me, where your clients generally need you for only limited periods of time, then you have to be able to sell yourself over and over again in a way … [Read more...]

Your Bottom Line is Not Your Client’s Problem

The number one misconception service providers and freelancers need to shake For new business owners, pricing presents one of the earliest and greatest challenges.   For independently employed service providers, freelancers and consultants who do not sell a tangible product, the financial demands of running a business, coupled with the challenges of articulating and … [Read more...]