Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

7 Genius Business Travel Secrets from Frequent Flyers

If you spend a lot of your time travelling for work, you’re likely always on the lookout for ways you can make it a little bit easier—whether it’s a hack for speeding-up your check-in, advice on how to pack, or some other time, money, or sanity-saving tip. We’ve rounded up some first-class travel secrets from frequent flyers who really know they’re stuff! Keep to the Left If … [Read more...]

How to Attract Clientele to Your Bar

It seems that the bar industry has seen better days than these past few years. As prices of almost everything we use daily are on the rise, many bars have to face half-empty Friday nights, as liquor has become considerably cheaper in a supermarket. Those few faithful customers that still patronize your bar are probably attracted by the atmosphere and social networking. Here are … [Read more...]

5 Ways to Build Long-Lasting Customer Relationships

Every bit from a new customer helps to build your business. But what’s better than getting a new customer? Turning that first-time buyer into a loyal supporter, who will not only continue to spend money, but will also help spread the word about your product or service. Here are a few tips to help you grow your base of loyal customers who will keep coming back. Share Your … [Read more...]

5 Design Mistakes to Avoid When Building Your Ecommerce Website

Creating your own ecommerce site requires a lot of brains and, let’s face it, some luck. However, when it comes down to ecommerce, you can minimize the risks by understanding how your consumers use your site and how can you can constantly improve it. The amount of mistakes and tiny errors one can make when creating an ecommerce site are almost infinite. But a pattern can … [Read more...]

How One Pediatric Speech Therapy Business is Using Their Brand Personality to Connect with Clients

As a small business owner, it can be an ongoing struggle to compete with larger companies with bigger marketing departments and budgets. You may feel like everything you’re doing to try to get your company’s name out there is getting buried in all of the advertising “noise”. So what’s a small business to do? The answer is to use your “uniqueness” to your … [Read more...]

Three Ways Your Local Business Can Do Better with Yelp Reviews

If you own a business in the service industry, you likely know all about the importance of online customer review websites like Yelp. In some industries, online reviews can make or break a business, especially a new small business. According to a 2017 Local Consumer Review Survey conducted by Bright Local, 97% of consumers read online reviews for local businesses. In … [Read more...]

Tips for Finding Great Freelance Writers for Your Small Business

For many small business owners, hiring a freelance writer seems like an unnecessary expense, but investing in a freelancer is going to pay off, considering the fact that you are maximizing your time and minimizing your costs. A freelance writer will free you and your employees up to work on other tasks, and will usually work for less money than you ever would. One of the … [Read more...]