Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

5 Steps to Making Better Decisions

This article is one in the multi-part series entitled The Entrepreneurial Mindset. Experts suggest that the average person makes thousands of decisions a daily. This includes deciding things such as what to wear, what and how much to eat, whether or not to answer a phone call or text, and more. As a small business owner, you are faced with an even greater amount of … [Read more...]

Take the Mystery Out of Hiring a Consultant

The client-consultant relationship can be a fruitful one for both parties. Over time, consultants and their clients build the kind of trust that allows for creativity and collaboration. The hardest part of building the client-consultant relationship is taking the first steps that move both parties from conversations about what they can do together to creating a plan – and a … [Read more...]

Going with the Flow: How to Manage an Irregular Income

One of the most stressful parts of being a small business owner can be managing an inconsistent income. Whether it is the weather, the economy, the changing of the seasons or just plain serendipity, your income can be “feast” one month and ”famine” the next. How do you cope with an irregular income? Here are some strategies to help you stay afloat in a choppy sea. Create a … [Read more...]

What to Do With a Negative Review

Anyone running a business knows that customer reviews are golden. Whether the reviews are for specific products or for the business itself, there’s no denying that they guide customers’ decisions. In a perfect world, your customers would always be happy and always leave five-star reviews. At the very least, customers with complaints would simply call you directly and give you … [Read more...]

How to Schedule Social Media

Once your business commits to maintaining a consistent social media presence, a key piece of the strategy for social media success is determining when to post what. Create a weekly social media schedule to prime the social media pump while promoting engagement and calls to action without creating excessive burdens for you and your staff. In addition to streamlining social media … [Read more...]

Price to Succeed!

Instituting value-based pricing over other common methods, like cost-led and positioning (pricing yourself against your competition), generally has a positive impact on business profits. Why? Because most businesses tend to underestimate their own value, thereby pricing below what they are truly worth. So, making the proper price adjustments can quickly increase the profits of … [Read more...]

8 Easy Steps to Writing an Effective Sales Page

In this day and age, there is a push to make everything shorter. Blogs that used to be in the 800 to 1,000 word range are now generally 500 words (or less). Websites that once contained all of their content on just a couple of pages are now splitting their words to make seven, eight pages, or more, all in the effort to keep each individual page to a minimum. However, that is … [Read more...]

How to Keep Social Media from Feeling like a Vortex

One of the biggest challenges to consistent social media use, and by extension, social media success, is the perception that time spent on social media becomes time lost to distraction or to activity that cannot or does not support the real, practical goals of your business. This is a real fear, and a legitimate one. Social media is a difficult space to navigate. There is so … [Read more...]