Social media has grown exponentially over the past few years, becoming one of the most important digital marketing channels. Given the fact that more than 4.62 billion people globally use social media platforms, this presents a huge opportunity for small businesses to reach customers, build …
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How to Measure Growth in Your New Business
If you are effectively running a business or company that requires careful planning, strategic decisions based on the past success of your business may help guide your company to future success and help it flourish. Calculating the growth rate of specific variables provides you with better insight …
Easy Steps: Build a Strong Team in Your Business
Building a strong team is essential to the success of any business. When you have a great team in place, it makes everything run smoother and helps your business grow. But how do you create a strong team and not just the appearance of it? As a leader, you have to put in a lot of effort for …
Investing During Wartime: Should You Switch Up Your Approach?
The recent events in Ukraine have shocked the developed and emerging world alike. Russia’s aggressive, and hostile actions have yielded widespread condemnation and threats of repercussions for Russia, the world’s 11th largest economy. Outside Ukrainian borders, the private lives of many have been …
8 Ways You Can Better Serve Your Customers
There isn’t a more effective way to increase your word-of-mouth referrals than excellent customer service. Your product could be solid, your team might be made up of the most talented people, and your business infrastructure could be fantastic. However, these things alone do not guarantee customer …
How to Manage without Micromanaging
There's a fine line between managing and micromanaging. On one side is a manager who provides clear direction and allows employees to work autonomously. On the other side is a micromanager who dictates every little detail and insists on being involved in everything. Neither approach is ideal as …
