Interactive voice response technology has become widely used by call center companies over the years. It is the voice-driven menu that incoming callers experience. With a basic IVR system, callers respond to the voice via pressing buttons on their telephone keypads. With a more sophisticated …
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Salesforce Lead Management: 7 Best Practices to Follow
Effectively wrangling leads in the Salesforce ecosystem is not always straightforward, especially if you are a newcomer to the platform and you are aiming to make the most of its features. Thankfully with the help of the best practices outlined below, you should stand a better chance of …
How to Get Better Reviews and Testimonials for Your Small Business
Before a customer decides to purchase something from your company, they want to know if they can trust you. Since they’re unlikely to interact with a sales rep, they tend to look at your existing customers to form an impression. With customer trust failing and advertising becoming less effective in …
How to Find the Best Digital Marketing Company for Your Business
Digital marketing is an increasingly popular form of reaching out to potential clients. You now have more options to find customers online than ever before, but there are a few hindrances in the way. For instance, digital marketing strategies take time to work and require constant monitoring, …
Does Your Business Need a Tailor-Made Social Media Strategy?
If there’s one thing we’ve learned from the past year, it’s not to underestimate the power of the World Wide Web. For a large part of the population worldwide, the internet was a lifesaver (literally and metaphorically) during this pandemic, enabling them to maintain some sort of work routine even …
How Will Software Testing Save You Money?
Quality assurance testing as a separate step in the software development cycle is the key to success for the final product. Yet, many small companies decide not to onboard dedicated QA members justifying their decision by saying it is an unnecessary expense. It’s true that implementing software …
