Data is the information provided by tools used to measure, record, and extract information from phenomena. These tools are known as Big Data. They are designed to answer questions based on their experience with prior data sets instead of being instructed to look for specific patterns in new data. …
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The Marketing Funnel and Your Business: What You Need to Know
There are many different online variations of the marketing funnel but the basic synopsis is that your target market will typically go through the following stages when converting into a customer: awareness, consideration, conversion, loyalty, and advocacy. The before and after steps in relation …
How Much Should the Church Budget Dedicate to Facilities?
If your church carries a mortgage, chances are your church is like many homeowners in Southern California, house rich and cash poor. That means your church has more equity locked into the value of your property and facility than it has in liquid assets. This disparity brings additional tension to …
5 Proven Strategies to Improve Team Performance
If you're a business owner, team performance is one of the most important factors to your success. You can have the best employees in the world, but without proper management and leadership, they will not be productive or happy. Teams need to be able to work together and communicate effectively in …
7 Tips for Growing Your SMS Subscriber List
Are you struggling to grow your SMS subscriber list? It is time to rethink your outreach strategies as SMS marketing campaigns offer better value when they are used to target a broader customer base. Here are seven tips for growing your SMS subscriber list. Ensure Ethical SMS Opt-in For your SMS …
Want to Provide Customers with a Great Experience? Take Notes from This Long Beach Architect
Providing a great customer experience is something many small business owners struggle with. Small businesses typically have limited resources (including staff) and are often stretched thin just to keep their businesses afloat. As a result, customer experience matters are often put on the backburner …
