One of the best ways to build your business and to establish yourself within your community is to hold an event and invite the major players as well as the audiences who admire them. You can set this up in a number of ways, from a small and intimate conference to large and extravagant conventions. …
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Three Reasons Not to Self-Publish Your Business Book
As a business owner, a book is a powerful tool that can position you as an expert in your industry and set you apart from your competition. What stops a lot of people from doing it is the fear of the process. Prior to the digital age and the rise of Amazon, aspiring authors would spend days, weeks, …
Why Your Small Business Needs an Employee Handbook
As a small business owner, you may think that employee handbooks are only for large companies and corporations. However, if you answer yes to any of the following questions, you would benefit from having an employee handbook. Do you have staff members who question you about vacation time or sick …
How to Create an eNewsletter That Actually Gets Read
When it comes to marketing, there are many options available for getting and staying in front of your consumer. You can advertise on TV or the radio, you can send out postcards or direct mail, and you can hold huge marketing events complete with food and drinks. But the problem with each of these …
How to Keep a Negative Online Review From Hurting Your Business
Jeff Bezos says you earn a good one “by trying to do hard things well.” Warren Buffett says it takes 20 years to build one and five minutes to ruin it. Richard Branson says your brand name is only as good as it is. These successful business leaders are each talking about something that is vital …
Why Showing Your Employees Appreciation is a Good Idea (and the Best Ways to Do It)
Most small business owners put a lot of stock into picking just the right employees for their company. They take the time to interview them, answering any questions they may have about the business or position with a smile on their face. Then, once hired, they provide top quality training and …
