Everything You Need to Know to Set Up an Amazon Business

Are you interested in starting an eCommerce business? The Fulfillment by Amazon or FBA business model may be just what you’re looking for. It’s similar in many aspects to a traditional e-company, however, you don’t have to fulfill your orders one by one. Instead, Amazon stores your products, packs them up, and ships them out to your customers for you. This way of doing … [Read more...]

Why You Shouldn’t Ignore Amazon’s Paid Traffic Program

Amazon offers multiple tools for its sellers to use. Aside from a comprehensive dashboard for sellers, you also get tools like the Amazon PPC, designed to advertise your products to potential customers on the platform. A lot of sellers are dismissing Amazon’s paid traffic program as being less effective than similar tools like Google Ads, but that dismissal isn’t necessarily … [Read more...]

How Amazon Can Help You Beat Your Competition

Just a few months ago, a client contacted me wanting help with a new task. His business had a product that they were going to list on Amazon and they needed a good product description. Correction. They needed a compelling, beat-all-of-the-other-competitors-product-description product description. And boy did they have some competition. When I did a search on Amazon for their … [Read more...]