Apple became the first trillion-dollar company in August of 2018. One reason for its success is the cult-like status it has achieved among its devoted customers. Another reason is the secretive, demanding and highly productive work culture that Steve Jobs created. Other incredibly successful …
Apple Articles and Interviews (tag)
What Small Business Owners Can Learn from Apple’s Current and Former Mission Statements
You won’t find an official “mission statement” on the Apple website. If they have one, it hasn’t been made public. But the following statement, which has appeared at the bottom of press releases coming out of Apple since at least 2012, is what most consider to be Apple’s current mission …
Apple’s Mission Statement. Not What You Expected?
Apple is a company like no other. Love ‘em or hate ‘em, Apple has made a permanent impact on society, technology, and business. Nothing can change that. And perhaps their biggest contribution has been how those three sectors merge and interact with one another. After all, we don’t use computers, …
Apple MacBook Air Review
The notebook people love.” - Apple. I’m skeptical that all people love it, but I certainly do. Apple’s latest incarnation of the Macbook Air takes dead aim at the ultra-portable laptop market and hits the mark. I would liken the Macbook Air to a bullet; it’s deadly-fast in a tiny package. If you …
