B2B

How Can a PPC Agency Help Increase your B2B Conversion Rates?

Pay-per-click (PPC) advertising is known for its measurability. A big part of ensuring that you're getting the best return on investment from your ad spending is to make sure that you are optimizing everything on your website to help boost conversions from the traffic that you drive through different channels such as PPC. This is known as conversion rate … [Read more...]

How to Manage B2B Customer Expectations Post-COVID-19

As the health crisis continues, businesses are compelled to handle customer expectations that radically change from day to day. The Coronavirus outbreak is showing no signs of slowing down and the world has been forced to adapt to the new reality and hope for the best. To satisfy customer demands, it’s paramount to make some changes. The way in which agencies and companies … [Read more...]

Important Lessons Businesses Can Learn from Covid-19 Challenges

A large part of doing business is dependent on planning; budgets, sales, and profit projections are just a few examples of such plans. They help a business keep their matters in order, and sure, no one can precisely predict the future, but reasonable approximations can be reliable and helpful nonetheless. Unfortunately, there was no trend or statistical graph that could have … [Read more...]

How One San Diego Audiovisual Company Is Helping Create a New Type of Entertainment Venue

Just about everyone loves to be catered to. Some have the means (the money) to enjoy it more often than others, but at one time or another, we all want the chance to enjoy the luxurious lifestyle—even if it’s only for a night. One luxury entertainment venue company, The Lot, is capitalizing on this desire by creating high-end entertainment destinations in cities throughout … [Read more...]

San Diego Audiovisual Company, Fluid Sound, Completes Landmark Project for Local Casino

When you own a business-to-business (B2B) company, it’s important to always keep in mind how your company’s products or services can make your clients more prosperous, efficient, or provide them with something they can’t (or choose not to) do in-house. After all, your own company lives or dies based on how well you serve the needs of other businesses and business owners. For … [Read more...]

Self-Employed with a Boss?

Our ideas of self-employment often involve the image of being our own boss. That we don’t work for someone else and their bottom dollar. It is true that when we are self-employed, we aren’t working to help a CEO make more money. But we still have “bosses”. Every customer and every client we take on is our “boss”.  Fortunately, it’s a good thing. Today we want to explain why … [Read more...]

How to Qualify Prospective B2B Clients

As a business owner, your success depends on your ability to continually acquire new clientele. And if your business serves other businesses (B2B) such as consulting, accounting, or legal services, then taking the time to find the right clients can save you a lot of hassle down the road. After all, the last thing you need is to wind up with a client who can’t afford to pay your … [Read more...]