3 Proven B2B Customer Support Strategies to Build Lasting Client Relationships

What’s the biggest challenge of growing a B2B business? Of course, you have to build a rock-solid sales pipeline to generate, nurture, and convert leads. Also, you need a team of skilled marketers and sales professionals who will handhold prospects as they move from one stage of the conversion funnel to the next. But converting a target buyer into a client isn’t the end of … [Read more...]

5 Powerful B2B Marketing Trends

B2B marketing strategies have always evolved with the current market and economy. In recent times, businesses have had to adapt to the shifts that have taken place thanks to the global pandemic. As such, some new marketing trends have emerged. Let’s take a look at five powerful B2B marketing trends to take into consideration. Digital Marketing Digital marketing has been a … [Read more...]

5 Effective B2B Marketing Strategies to Try in 2021

Do you own a B2B business? Do you need new strategies for marketing it? If the answer is yes, then you're not alone. Today, far too many people are looking for new ways to market their B2B business. It's no surprise because, particularly with the advent of digital marketing, many traditional marketing techniques are becoming less effective by the year. Business to business … [Read more...]

Important Features of B2B eCommerce Open Source Platforms

Invariably, B2B businesses must take the time to do competitive research and use the right digital tools to retain a competitive advantage in their respective market. For instance, if your website does not stand out within your niche, you can easily lose customers to other B2B marketplaces. Therefore, it is crucial to select the right B2B eCommerce open source  platform to … [Read more...]

How Can a PPC Agency Help Increase your B2B Conversion Rates?

Pay-per-click (PPC) advertising is known for its measurability. A big part of ensuring that you're getting the best return on investment from your ad spending is to make sure that you are optimizing everything on your website to help boost conversions from the traffic that you drive through different channels such as PPC. This is known as conversion rate … [Read more...]

How to Manage B2B Customer Expectations Post-COVID-19

As the health crisis continues, businesses are compelled to handle customer expectations that radically change from day to day. The Coronavirus outbreak is showing no signs of slowing down and the world has been forced to adapt to the new reality and hope for the best. To satisfy customer demands, it’s paramount to make some changes. The way in which agencies and companies … [Read more...]

Important Lessons Businesses Can Learn from Covid-19 Challenges

A large part of doing business is dependent on planning; budgets, sales, and profit projections are just a few examples of such plans. They help a business keep their matters in order, and sure, no one can precisely predict the future, but reasonable approximations can be reliable and helpful nonetheless. Unfortunately, there was no trend or statistical graph that could have … [Read more...]

How One San Diego Audiovisual Company Is Helping Create a New Type of Entertainment Venue

Just about everyone loves to be catered to. Some have the means (the money) to enjoy it more often than others, but at one time or another, we all want the chance to enjoy the luxurious lifestyle—even if it’s only for a night. One luxury entertainment venue company, The Lot, is capitalizing on this desire by creating high-end entertainment destinations in cities throughout … [Read more...]

San Diego Audiovisual Company, Fluid Sound, Completes Landmark Project for Local Casino

When you own a business-to-business (B2B) company, it’s important to always keep in mind how your company’s products or services can make your clients more prosperous, efficient, or provide them with something they can’t (or choose not to) do in-house. After all, your own company lives or dies based on how well you serve the needs of other businesses and business owners. For … [Read more...]

Self-Employed with a Boss?

Our ideas of self-employment often involve the image of being our own boss. That we don’t work for someone else and their bottom dollar. It is true that when we are self-employed, we aren’t working to help a CEO make more money. But we still have “bosses”. Every customer and every client we take on is our “boss”.  Fortunately, it’s a good thing. Today we want to explain why … [Read more...]