What’s the biggest challenge of growing a B2B business? Of course, you have to build a rock-solid sales pipeline to generate, nurture, and convert leads. Also, you need a team of skilled marketers and sales professionals who will handhold prospects as they move from one stage of the conversion …
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5 Powerful B2B Marketing Trends
B2B marketing strategies have always evolved with the current market and economy. In recent times, businesses have had to adapt to the shifts that have taken place thanks to the global pandemic. As such, some new marketing trends have emerged. Let’s take a look at five powerful B2B marketing trends …
5 Effective B2B Marketing Strategies to Try in 2021
Do you own a B2B business? Do you need new strategies for marketing it? If the answer is yes, then you're not alone. Today, far too many people are looking for new ways to market their B2B business. It's no surprise because, particularly with the advent of digital marketing, many traditional …
Important Features of B2B eCommerce Open Source Platforms
Invariably, B2B businesses must take the time to do competitive research and use the right digital tools to retain a competitive advantage in their respective market. For instance, if your website does not stand out within your niche, you can easily lose customers to other B2B marketplaces. …
How Can a PPC Agency Help Increase your B2B Conversion Rates?
Pay-per-click (PPC) advertising is known for its measurability. A big part of ensuring that you're getting the best return on investment from your ad spending is to make sure that you are optimizing everything on your website to help boost conversions from the traffic that you drive through …
How to Manage B2B Customer Expectations Post-COVID-19
As the health crisis continues, businesses are compelled to handle customer expectations that radically change from day to day. The Coronavirus outbreak is showing no signs of slowing down and the world has been forced to adapt to the new reality and hope for the best. To satisfy customer …
