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5 Effective B2B Marketing Strategies to Try in 2021

5 Effective B2B Marketing Strategies to Try in 2021

Do you own a B2B business? Do you need new strategies for marketing it? If the answer is yes, then you’re not alone. Today, far too many people are looking for new ways to market their B2B business. It’s no surprise because, particularly with the advent of digital marketing, many traditional marketing techniques are becoming less effective by the year.

Business to business (B2B) is a transaction in which the marketer sells their product or services to other businesses rather than to individual consumers. The help of a B2B marketing agency can be employed to utilize strategies different from those that are effective with direct consumers.

Continue reading this article to know the five great strategies to try in 2021 if you want your B2B business to continue gaining exposure.

Create Lead and Appointment Setting Campaigns

Do you know the best ways to generate leads? The first tip is to create lead and appointment setting campaigns for your B2B business. There are four things you can follow to do this.

Search Engine Optimization

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The higher your site ranks on search engines, the more visitors you’ll get free of charge.

Paid Traffic Campaigns

Paid traffic campaigns, also known as pay-per-click marketing, involve paying a fee to have your website or landing page shown to people via advertisements. These advertisements are often displayed on search engines and social media websites. If you’re hesitant to adopt this due to ad blockers, the good news is ad-blocker blockers are an unexpected trend this 2021.


Gateways are web pages that require some sort of entry before the visitor is allowed to see the page. Their purpose is to gather information about site visitors such as their name, email address, and company name. In this way, you can add them to your mailing list for future offers.

Retargeting Campaigns

Retargeting campaigns are the practice of following up with people who visited your website or landing page to get them back. These campaigns can be done through advertisements on social media. If somebody visits your site, you can follow up with an ad explicitly targeted towards that individual.

To increase your leads, you may also focus on creating a blog for your company. In this way, you can rank well in search engines and gain more traffic, leading to more leads.

Use Content Marketing to Build Trust and Credibility

You can also use content marketing to build trust and credibility with the businesses that buy from you. Content is king because it helps establish trust with customers. It increases the chances of people turning into return customers.

Suppose you own a publishing company and want to sell more books than your competitors. You can use content marketing to upload videos and slides about different books that can help you rank high on search engines for specific terms. For example, if you’re selling books about cryptocurrencies, you could upload a slideshow about “5 Things Every Beginner Should Know Before Buying Cryptos.”

If done correctly, this strategy can help you rank higher on search engines and gain traffic that will turn into leads.

Engage with Your Customers and Prospects on Social Media

Many believe that social media remains the most widely used tactic for marketing. In 2021, it’ll continue to be important because customers and prospects use it to engage with companies.

If you own a B2B business, you can increase your customer satisfaction rate by using social media to engage with them. The more you find ways to interact with your customers and prospects, the more satisfied they’ll be with your service or product.

Make Your Content Accessible on Mobile Devices

The number of people using mobile devices to access the internet has been rising for years and will continue to increase in 2021. Thus, it’s vital that your company’s content is mobile-responsive so customers and prospects can effortlessly engage with your material. If someone lands on the website of your B2B company and can’t read the content because the text is too small, they’ll get frustrated and leave.

Use Sales Enablement Tools to Increase Your Bottom Line

Many sales enablement tools help companies grow their sales pipelines; this strategy is crucial for B2B businesses. If you want to increase your sales rapidly, you should invest in a good sales enablement tool and use it throughout the whole sales process—from building pitches and compiling data on prospects to closing deals and nurturing customers.


The tips mentioned above are just some of the strategies you can follow to increase your leads. If you follow these, you’ll see an increase in your customer base and gain more trust from the people who buy from you.

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by Brian Perry // Brian Perry is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.