If you’ve followed The Successful Solopreneur column for any length of time, you know I love a good business book. Who needs crime or romance when you can read about how to grow your business or learn effective ways to differentiate yourself from others in the market? I’d rather take the latter any …
Branding Articles and Interviews (tag)
How Branding Can Make or Break Your Business
When you think of starting a business, you would imagine people swarming in to snatch up your products. But, what makes a product in demand on the market? The answer is branding. Branding is an important factor in making your business successful. It connects all aspects of your business from the …
Does Your Business Need a Trademark (and How Do You Register One?)
A trademark allows you to protect the key elements of your business from being misappropriated by malicious third parties, and all of the world’s best-known brands make use of the associated legislation to prevent others from piggybacking on their good reputations. The question is, should your …
Where’s Your Sign? Knowing Where to Advertise Your Business
The world is starting to move forward whether COVID-19 likes it or not. Businesses around the world have closed down, and there is more room than there has been in a long time to step up and take control of your living by starting your own business. With your customers beginning to step outside a …
What to Look for When Choosing a PR Agency for Your Startup
For a lot of startups, public relations (PR) is one of the most important and fundamental tools behind their growth. Good PR helps build brand awareness and trust, which is vital for startups. It also helps to create a positive image of a business, bridge the communication gap between you and your …
5 Examples of Partnerships That Changed Brands Forever
So, you’ve launched your brand and you’re at least holding your own. The next step is to grow your business. But without a big advertising budget, how do you do that? One way is to partner with another brand. With a brand partnership, you get exposure to your partner’s customer base, and …
