When you hear the word “coffee shop,” a typical person will likely mention Starbucks. After all, this Seattle brand is the biggest in the world today with over 30,000 stores globally as of 2020. It wouldn’t have reached this status, though, without some brilliant marketing strategies that truly …
Branding Articles and Interviews (tag)
3 Contemporary Strategies That Can Help Expand Your Small Business
As a new entrepreneur, you may be wondering how you can expand your business. You want your products to reach as many people as possible, but maybe you feel like you’ve exhausted all marketing strategies. To be successful, you need to make as much of a profit as you can, but it also needs to be on a …
5 Simple Ways to Help Your Business Stand Out
In today's climate, there are millions of businesses across many different industries. With the oversaturation of the market, you must find a way for your business to stand out. There are many different ways to do so; here are five simple ways you can help your business stand out. A Strong Social …
Brand Clarity Expert Shares Branding Mistakes and Offers Tips for Building a Stronger Brand as a Solopreneur
If you’ve followed The Successful Solopreneur column for any length of time, you know I love a good business book. Who needs crime or romance when you can read about how to grow your business or learn effective ways to differentiate yourself from others in the market? I’d rather take the latter any …
How Branding Can Make or Break Your Business
When you think of starting a business, you would imagine people swarming in to snatch up your products. But, what makes a product in demand on the market? The answer is branding. Branding is an important factor in making your business successful. It connects all aspects of your business from the …
Does Your Business Need a Trademark (and How Do You Register One?)
A trademark allows you to protect the key elements of your business from being misappropriated by malicious third parties, and all of the world’s best-known brands make use of the associated legislation to prevent others from piggybacking on their good reputations. The question is, should your …
