When you decide to engage in donations to charity via your business, you open yourself up to a plethora of different benefits. Aside from the main intention being giving back to the community and helping to make a real change, there are a myriad of other reasons as to why business owners need to apply this tactic sooner rather than later. New research has shown that over 70% of … [Read more...]
There has been an ever-increasing expectation for businesses to support their local communities in recent years. The rise of CSR programs across the corporate space mean that avoiding some form of social engagement is almost impossible. Out of the world’s top 250 largest companies, 92% of them produce CSR reports every year. It doesn’t just stop at the big players either, … [Read more...]
If you’ve been considering donating to a charity, but don’t really understand how the gesture would benefit your business, then you came to the right place. Business experts agree that charitable giving can provide businesses with a sense of purpose and help it in countless other subtle and overt ways. Keep reading to discover how your small business can benefit from donating … [Read more...]
This year I feel more motivated than ever to not just run my business, but to take it as far as it (and I) can physically go. Maybe even a little further. Not that I haven’t had similar goals in the past, because I have. This year, they just feel more intense. Like I’ve somehow found this ball of unbridled energy deep in the pit of my gut and want to use it as fuel to … [Read more...]
Like the many successful entrepreneurs who have come before this newest class of innovators, lessons (and failures) had to be learned along the way. Learning from your mistakes is important, but there are also valuable lessons to learn when you examine what worked (or didn't work) for other entrepreneurs. Take for instance serial entrepreneur and philanthropist Bobby … [Read more...]
Your small business may offer the highest quality product or service, but if you’re unable to reach the market for it, you’re unlikely to achieve your business goals. With nearly half of small businesses in the U.S. failing within the first 5 years, according to the Small Business Administration, the pressure mounts on small businesses to find success early or risk becoming … [Read more...]
When I speak to people about authority marketing—strategically establishing yourself as the expert in your field in order to grow your business—one of the tactics I encourage is creating and securing publicity and media. The responses are generally that publicity is too time consuming or too unreliable. They couldn’t be more misdirected. Media is still one of the most … [Read more...]
Time is the ultimate harbinger of change. This is true in all aspects of life - including the pool of potential employees. With the new year well under way we are facing a large pool of Millennials that are ready to join the workforce in any and all capacities you can imagine. In the US alone there are almost 55 million Millennials ready to work hard. This cannot be ignored if … [Read more...]
The future looks bright for small businesses, with consumers increasingly drawn towards shopping small. At Vistaprint, we recently surveyed 1,500 U.S. consumers, and more than three-quarters said that shopping at or using a small business is important to them. The main driver is the impact these businesses have on the local community. In fact, more than double the number of … [Read more...]
For a lot of people, business and community leadership are like water and oil — they just don't mix. This preconception is unfortunate because, in fact, small business owners have the power to become excellent local leaders and effect positive changes in their communities. Running a small business in your neighborhood gives you more than practical knowledge of administration … [Read more...]
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