Ever since the birth of civilization, color has been used as a symbol to convey messages, as well as to denote classes and factions. However, in the twenty-first century, it is not a big secret that psychological research determined that colors can affect our mood. In fact, certain colors can be …
Color Psychology Articles and Interviews (tag)
Color Sells: How Small Businesses Can Use Color Psychology to Stand Out
When you think about a brand, what is the first thing that comes to mind? Is it their logo, a catchy strapline or tone of voice? Color too, is fundamental to our recognition of brands, which can be seen through examples ranging from Oral B and Ford to Coca Cola and Virgin. But it should not only be …