Core Values

Mission to Mars: How to Define Core Purpose, Values and Behaviors to Unlock Performance

The Mission to Mars process is a powerful process that allows leaders to create absolute clarity and alignment for their organization and teams on these points: the company’s core Purpose: “Why we exist”; the Values they stand for; and Behaviors associated with each value that demonstrate it’s being lived. This combination of Purpose, Values and Behaviors creates a “North … [Read more...]

Why a More Socially Aware Company Retains More of Its Staff

Promoting your organization’s values won’t just make you attractive to customers, but your staff will want to remain with you too. As external customers have become more and more informed, promoting your Corporate Social Responsibility policy is of increasing importance. According to research from Cone in 2017, 76% of customers would refuse to buy from a company who … [Read more...]

8 Traits Every Successful Solopreneur Possesses

“I want to go into business to fail” said no solopreneur ever. In fact, it is the hope for great success that keeps many of us going day in and day out, even when it feels like things just aren’t going our way. While sometimes success is achieved, in part, by luck—such as by being in the right place at the right time—the reality is that having certain traits is by and large … [Read more...]

New E-Book Highlights How Stylehawk Event Services in San Diego Came to Be

At Businessing Magazine, we see a lot of books written by entrepreneurs that talk about their journey to business ownership. Sometimes those journeys take an expected path—a person goes to school and learns a skill or trade, they work for someone else in their chosen industry for a time, and then they branch out into starting their own business. Other times, however, the … [Read more...]

How to Set and Achieve Effective Business Goals

From bullet journals to The Miracle Morning, goal setting is all the rage right now. Particularly for entrepreneurs and business owners, goal setting is an integral and challenging part of company operation that requires careful attention. Setting new goals for your business can be exciting. It’s a creative process that allows you to envision a positive, productive future. … [Read more...]

Your Mission Statement: Don’t Let Perfect Be the Enemy of Good

Writing a mission statement for your company can seem so daunting. How do you boil down all of the most essential values of your business into a single, concise statement? How do you make sure it communicates the right message to your team and to customers? It seems like there’s a lot of pressure to get it just right, and this becomes a point of paralysis for many business … [Read more...]

How to Create a Clear and Concise Vision Statement

Whether you’re just now starting your small business or you’ve been in business for ages and are rebranding or honing your goals down, creating a clear, concise vision statement can help. What is a vision statement? Vision Statement Defined According to BusinessDictionary.com, a vision statement is “an aspirational description of what an organization would like to achieve or … [Read more...]

Cameron Ungar of Stylehawk Event Services: Turn Your Unique Skill Set into a Thriving Service-Based Business

Cameron Ungar is the President of Stylehawk Event Services, a Southern California-based company specializing in event and venue management. Businessing Magazine sat down with Cameron to find out more about the event services industry and the niche that his company fills. We also wanted to know more about his particular approach to business and entrepreneurship and how he has … [Read more...]

What is a Mission Statement, and How is it Different Than a Vision Statement?

A mission statement, which is different from a vision statement, defines the purpose and objectives of a company in the present. A mission statement explains why does the company do what it does, for whom and how. Its focus is on the present leading to the future. The main purpose of a mission statement is to guide the day-to-day decision making by defining the purpose and … [Read more...]