Every business, irrespective of size or industry, benefits from creativity. Sales people dream up new pitches. Engineers invent products. Marketers come up with new logos. Legal Departments try out novel legal theories. Front-line workers figure out more efficient ways to do their jobs. One of the …
Creativity Articles and Interviews (tag)
3 Counterintuitive Lessons Artists Can Teach Entrepreneurs
We live in an age of unprecendented opportunity. Everywhere we look, technology is making everything easier. From the books we read to the groceries we buy, our lives are becoming more and more automated. Which introduces a whole new opportunity: Never before has the need for creativity been …
Sparking Your Business Creativity
Sometimes in business you have to be creative in order to get ahead. Whether you’re trying to come up with a TV commercial that stands out and really captures your target audience’s attention, create a direct mail piece that doesn’t wind up in the trash before it's even read, or solve any other of …
