Let’s face it: If your customer base walked away from you today, your doors would have to shut tomorrow. And as much as you make the day to day decisions about your company, it is your clients that call the real shots as they hold the power. So, you need to make them as happy with you as possible if …
Customer Relations Articles and Interviews (tag)
Building a Strong Foundation and Listening to Customers Keep Small Businesses Strong
Advice from AVPA President Matthew Grisafe. Matthew Grisafe, president of AVPA, a Crestron programming company for the audiovisual industry, and author of the small business book Our Code: History, Practices and Process of AVPA, has learned from thirteen years in business, how important it is to …
Word of Mouth is Great – But Who is Talking About Your Business?
Three Steps to Harness the Power of Word of Mouth for your Business Word of mouth is an important first step in marketing a small to mid-size business, and it is critical for a successful start to a new business operating on a limited budget. After launch, word of mouth continues to play an …
Does a Webinar Make Sense for My Marketing Strategy?
How to use online learning tools to increase sales and visibility A webinar is a low cost tool that can deliver sales and marketing results and integrate smoothly into your small business communications strategy. A webinar enables you to create expert content, build and maintain relationships …
2 Simple Steps To Excellent Customer Service
For Christmas last year my wife surprised me with the coolest gift – a remote control helicopter. After a short period to charge the batteries, I began the process of learning how to maneuver the tiny craft around the house. I’ll be honest, the learning curve was steeper than I thought and I hit a …
4 Tips for Better Business Blogging
Content is King: Learn to Use Content to Lead Give your business blog posts more power and get the most out of your blog as a tool for communications, marketing, sales and service by remembering the Four Ps of Better Blog Posts: provide, personalize, present and plan. Provide interesting …
