In the past, most marketing experts addressed their customers as one massive demographic in order to cut costs and thus create a better ROI. Unfortunately, this kind of solution doesn’t seem to have as great of an effect in 2017. Therefore, the cost-effectiveness of traditional marketing is no …
Data Analysis Articles and Interviews (tag)
Data Analytics for Small Business: An Interview with Rick Jackson of Qlik
Small business owners everywhere are getting in on the analytics game, even those that wouldn't consider themselves "tech savvy". In this interview with Rick Jackson, Vice President of Marketing at Qlik, a leading visual analytics company headquartered in Radnor, Pennsylvania, we asked him …
