In today’s competitive marketplace, purchasing decisions—especially high-value ones—are rarely driven by logic alone. While price, features, and quality remain important, emotional factors often have an even greater influence on the final choice. This intangible influence, often referred to as …
Emotional Marketing Articles and Interviews (tag)
8 Tips That Will Help You Create Branded Content That Will Convert
The best online content encourages conversion. Whether you're looking to increase engagement with your readership, increase your sales numbers, or otherwise, you've got to be creating good, branded content. Here are 8 tips that will help you get the most out of your content and get those conversion …
Why And How To Use Emotions When Designing A Website
One of the first things you should focus on when starting a new business is creating a good website. Your company will need a lot of customers in order to grow, and traffic on your website will be a great indicator of your success. There are plenty of ways to attract people to your site, and social …
Tap into the Power of the About Page
The About page on a company website is perhaps the single most overlooked and underutilized marketing opportunity. One of the easiest ways to connect with customers is by humanizing your company. So many businesses miss this chance to gain customer loyalty because they don’t provide enough …
9 Sales Mistakes to Avoid in the New Digital Environment
We live in a world of information overload. The direct effect is that getting people’s attention is harder than ever before. Customers have been empowered with increasing access to choice and knowledge. The beginning of any purchase journey is progressively migrating online, with salespeople losing …
The Role Emotions Play In Marketing
In order to be successful in business, you have to be able to effectively market your products and services to your target market. While it may seem like appealing to your ideal customer’s reasoning or sense of logic would be a great way to do that, you may actually get further ahead by appealing to …
