While paying a marketing agency can cost you a fortune, your own efforts on the part of your small business employees shouldn’t have to. It does, however, take time to develop and execute marketing materials, even if you prefer to use low-cost or no-cost marketing tools. Before spending a single …
eNewsletter Articles and Interviews (tag)
7 Newsletter Design Mistakes You Should Avoid at all Costs
Email marketing is incredibly effective, which explains why more than 80% of business to business and business to consumer firms use it. Email newsletter design has a major impact on your click-through rates and conversion rates. Some design choices affect the rate messages are opened, while others …
Top Tips for Scaling Your Small Business Website in 2018
So, you’re finally climbing the success ladder: you’ve taken your small business online. Well done! Whether you’re photographing exotic locations, selling meatloaves using Grandpa’s old recipe, or hosting small business events – pat yourself on the back. Overcoming the challenge of launching a small …
How to Create an eNewsletter That Actually Gets Read
When it comes to marketing, there are many options available for getting and staying in front of your consumer. You can advertise on TV or the radio, you can send out postcards or direct mail, and you can hold huge marketing events complete with food and drinks. But the problem with each of these …
