Generation Z, the newest consumer generation, is a powerful force in the market that will shape trends and propel commerce into the future. Born roughly between the mid-1990s and the early 2010s, this generation is distinguished by their perspectives, values, and preferences shaped by a rapidly …
Generation Z Articles and Interviews (tag)
The Inevitability and Incompatibility of Generalizing about Generations
Generalizing is part of what it is to be human. In his doctoral thesis, “Transformational Grammar,” the late linguist and public intellectual Noam Chomsky argued that people use what he termed “mental filters” to make sense of reality. He identified three filters through which we sift incoming …
5 Ways to Communicate with the Next Generation (And They’re Not Millennials)
If you are like most people, you probably have an opinion of "kids these days" — and by kids, we usually mean anyone who doesn't seem like an adult, even if they're 22. When it comes to communicating with these "kids”, many seem at a loss. It's for good reasons too. It's hard to miss their poor eye …
Why Businesses Should Start Marketing to Generation Z
A balanced marketing approach is a critical element in order for businesses to thrive. It can often be detrimental to the longevity of an enterprise if it focuses on any one generation to the exclusion of others. However, some demographics like the baby boomers or Generation X have been around long …
