When it comes to getting the biggest bang for your buck out of your digital marketing efforts, the first item on every small business’s agenda should be conversion rates. These are the site visitors who do more than just look around on your site then go away, but who actually become customers and …
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Data Analytics for Small Business: An Interview with Rick Jackson of Qlik
Small business owners everywhere are getting in on the analytics game, even those that wouldn't consider themselves "tech savvy". In this interview with Rick Jackson, Vice President of Marketing at Qlik, a leading visual analytics company headquartered in Radnor, Pennsylvania, we asked him …
10 Free Tools to Streamline Your Internet Marketing Efforts
There are a myriad of resources available to the internet marketer, some better than others — and some more expensive than others. Depending on the nature of your marketing strategy, forking over some cash for high-quality, complex tools might be a good choice. But if you are on a tight budget, or …
4 Free Resources That Can Help You Run Your Small Business
I don’t know about you, but when it comes to running my business, I try to cut costs wherever I can. Sure, there are some areas where this isn’t possible (and I never sacrifice quality), but if I’m offered something at no cost to me that could help me become more efficient or effective, far be it …
4 Basic Elements of a Solid Marketing Plan
When it comes to marketing your small business, you have a ton of options and avenues to consider. For instance, there’s your website and deciding what to put on it, both in text and images, and even whether or not to have a blog. You have to think about social media too, as well as which platforms …
Top Apps for Small Business Marketing (Infographic)
For small business owners with a smart phone, managing your company’s marketing efforts is now easier than ever. This infographic, submitted by Justin Green of M2 On Hold, provides a list of the best apps for project management, social media management, project collaboration, file sharing, and …
