Companies are at the mercy of Google because when the search engine giant decides to update one of its many algorithms, websites can see traffic increase dramatically or fall off spectacularly. And if you're like many small and medium-sized enterprises that are reliant on web traffic to bring in …
Google My Business Articles and Interviews (tag)
Is Google Hurting Your One-Person Business?
Last week, I found myself looking for a carpet business. Being relatively new to my local area, I turned to Google to help me out. I opened Google Maps, typed in “carpet store,” and was instantly excited because I had a number of options to choose from. Yet, that excitement quickly faded the moment …
3 Proven Ways to Encourage Customers to Leave Online Reviews
Everybody knows online customer reviews can make or break your business. So how do you get more customers to write online reviews and increase your average star rating? It may take some effort up front to get the ball rolling, but don’t worry; the results will be well worth the effort. In this …
How Online Reviews Impact Your Business
If you want to go far in business, you need to prioritize your online customer reviews. You may think your efforts are better spent focusing on advertising or product development, but studies show there is a tremendous amount of power behind online business reviews. You can either sink beneath …
Local SEO Tips and Tricks for Small Businesses
Improving your local SEO (search engine optimization) is one of the best things you can do to promote your business. According to Hubspot, 97% of consumers search online when looking for a local business. With figures like that, it’s easy to see the potential which Google and other search engines …
